Video professionals, curious parties and marketplace creatives gathered at Visually’s San Francisco headquarters this Thursday, April 3, to talk about why – and how – we create video for the web. They offered tips, suggestions and a lively Q&A to aspiring web video makers.
Nick Vaka, Visually’s creative director for video, lead the discussion with the importance of online video, and some of the key purposes it serves for its purveyors and its audience. Nick explained how video can simplify complex concepts, explain how a product or service works (see the video below), or spread awareness for important social issues:
He went on to explain how video can be the most effective tool to not only spread your message, but to give it some much needed impact and engage your audience to drive them to action.
Joining Nick were two creative professionals currently on the Visual.ly Marketplace. Edward Schlesinger, a script writer with experience writing for NBC/Universal, Discovery Networks, and Warner Bros, among others, spoke about the process of script writing and storyboarding for video. He also took the time to answer audience questions pertaining to his process, and the varying formats a script can come in.
Also presenting was Brandon Ancier, director of customer happiness with Tint, who spoke about the video-making process and offered helpful tips and advice on how to affordably produce videos for the web. He fielded numerous audience questions about low-cost to free solutions to help drive traffic, exposure, and brand awareness.
Edward and Brandon brought their a-game when it came to engaging the audience, answering questions, and educating the crowd.
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