Visually’s Marketplace connects thousands of designers with clients seeking to commission infographics and data visualizations. Every week, we feature a member of our designer community here, on the blog. If you are interested in participating, please contact us at blog[at]visual.ly.
Age: 25.7 (the average of our 10 members)
On Visually: Lemon.ly
In Design: 3 – 10 years in experience
1. Tell us a bit about yourself: how did you get into design, and how long have you been doing it?
Lemonly is on a mission to make the world an easier place to understand. We do this through design, specifically infographics, data viz, and UI/UX design. We were founded in August of 2011, so we’re not quite two years old. We’re a small team of 10 located in little Sioux Falls, South Dakota. We may be on the prairie, but we got big ideas and visions for the information design industry.
2. In 7 words or less, describe your style.
Concise, creative, cool.
3. If you could take a seminar with one designer or artist, dead or living, who would that be? Why?
Herb Lubalin. He was brilliant at creating graphics out of type and manipulating letterforms to convey messages. Both type and communicating our message in a clear, concise way is critical to what we do at Lemonly.
4. What’s your favorite color? Why?
Ah yes, the color question. This is an ongoing office debate that changes regularly. Based on our work, we used teal the most in 2012 (we actually aggregated all of our graphics to form a report and the statistics don’t lie). Maybe we like teal because of our logo.
5. What is the biggest mistake you’ve made in your work and what did you learn from it?
Reaching “burnout” as a designer. Your work begins to suffer. It’s very difficult to produce your best work or try new design styles when you’re rushing projects to meet deadlines. The line between productive and burnout can be thin but it is good to remind yourself to walk away and approach your project later with fresh perspective.
6. What about your biggest achievement? Tell us about the project you are most proud of in your career so far.
Looking back at our 2012 with our Lemonly Annual Report was a very rewarding experience. I think too often as creatives we’re always thinking of the next project or looking forward to where we are going without looking back at where we’ve came. Building that report not only brought back the memories of all those past projects but also gave our team a great feeling of accomplishment.
We’ve definitely had some incoming voicemails or emails from clients that made certain employees jump out of their chairs with excitement. A couple that come to mind right now would be Major League Baseball, Red Mango, Nike and that gigantic entertainment/media empire run by a little, friendly mouse.
7. Who should we feature in this space next?
He doesn’t have a Visual.ly profile, but hopefully he will after this. But Nigel Evan Dennis, the guy who did the Game of Thrones visualization, is incredible. That piece is comprehensive, it is visual, and it tells a very compelling story. Get that dude a Visual.ly profile! [Editor's note: We completely agree and were honored when Nigel agreed to contribute to our blog recently, with a blog post about the making of his Game of Thrones visualization. You can read it here.]