Visually Marketplace Designer Spotlight: Hot Butter Studio

by Visually 1 year ago Filed Under: Conversations

Visually’s newly-launched Marketplace connects thousands of designers with clients seeking to commission infographics and data visualizations. In the following weeks, we will feature members of our designer community here, on the blog. If you are interested in participating, please contact us at blog[at]visual.ly.


Name: Karyn Lurie Rossen
Age: 32
Together with her husband Brandon, Karyn started Hot Butter Studio in February 2012 when she realized that she wanted to focus on creative concept development and infographic design.
Find her on Visual.ly: Hot Butter Studio

1. Tell us a bit about yourself: how did you get into design, and how long have you been doing it?
I grew up on the mean streets of Caulfield in Melbourne, and I went to the school of hard knocks (it was private), before attending Melbourne Uni where I got a degree in Law. I moved to Washington DC, and gave up what would have been a lucrative career with financial security, to go the Art Institute of Washington DC and become a freelance designer. Now I’m back in Melbourne with a studio in South Yarra, and a partner at Hot Butter.

2. In 7 words or less, describe your style.
Same same same me same same same

3. If you could take a seminar with one designer or artist, dead or living, who would that be? Why?
Picasso, because he seems like the kinda person that I might have bumped into in the lobby and got to talking and decided we would skip the seminar.  I think there is the most to be learned from those who aspire to do things differently, plus it’s harder to be the best at something everyone is doing, but if you’re the only one doing it, BOOM, you’re the best.

4. What’s your favorite color? Why?
That’s like having a favorite kid, I love them all the same, but green more.

5. What is the biggest mistake you’ve made in your work and what did you learn from it?
Don’t quote over the phone…especially if you’re driving. You will forget what you said, you will under-quote the project, it never ends well. Put it in writing, have a think about it, a 30-second convo can end up losing you 2 grand, resist the urge to ballpark the price, just tell them you’ll have a think about it and send them over an estimate when you’re back at the computer.

6. What about your biggest achievement? Tell us about the project you are most proud of in your career so far.
Probably winning the spelling Bee in year 7, that was tough, o-n-o-m-a-t-o-p-o-e-i-a. Professionally it would have to be my Lego infographic, of anything I have worked on that project has had legs, people still tweet about and email me about, which is great for a project that came about because we were having a slow week, and decided to spend some time on personal projects.  And I think because it wasn’t commissioned and just something that we came up with, it was extra special. It was just something we did to be fun, and having so many appreciate it, it’s like winning the spelling bee all over again.

7. Who should we feature in this space next?
Column Five. They are consistently awesome.

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