Twitter announced a set of new features last week, including photo tagging and multiple image uploads. Users can now share up to four photos in a single Tweet, as well as tag up to 10 people in a photo (similar to tagging on Facebook).
As with all new social media rules and features, marketers have a lot to gain by mastering and leveraging this new capability. Ad Age singled out a few brands, including Meaw Mix and General Electric, that area already endorsing the ability to make their Tweets more visual.
True brilliance is remembered by its effect on people, not things. pic.twitter.com/wQjjNEF2nH
— General Electric (@generalelectric) March 28, 2014
Whether you are responsible for a brand’s social media communications or “Tweet” on behalf of your small business, you too can take advantage of the new “collage” capability. Here are a few ideas:
- Create a larger image out of the thumbnails that reveals smaller, complete images when viewing the images alone.
- Create a comic that uses the individual thumbnails as “panes” of the comic strip.
- Use the format as part of your creative composition. It looks strangely like a window, doesn’t it?
- Use the thumbnails to share a story told in copy.
- Create a microcatalog or look book for your brand in a single tweet.
- Use the thumbnails to introduce your followers to members of your team and get bonus points for tagging them in the photos with the new tag function.
- Do an informal contest or poll, using retweets of the individual thumbnails as votes.
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Kathleen Smith is the Marketing Director at Visually. Follow this space for more of her content marketing hacks and let her know what you think: @katsmithtweets.