Search results for "advertising"
Native Advertising’s Platform Advantage Will Help Marketers Win in 2015

Native Advertising’s Platform Advantage Will Help Marketers Win in 2015

Native advertising was much maligned in 2014 as marketers and publishers struggled to effectively walk the fine line ... keep reading

A Brief Guide To Effective Online Video Advertising

A Brief Guide To Effective Online Video Advertising

You know that moment when you’re 20 minutes into a compelling online video and, mid-sentence, the screen fades to ... keep reading

How To Use Appropriated Advertising Imagery Appropriately

How To Use Appropriated Advertising Imagery Appropriately

Appropriation, or the act of re-using and re-purposing pre-existing imagery, has long been an effective communication ... keep reading

Blurred Lines: Is Native Advertising Bad Or Good?

Blurred Lines: Is Native Advertising Bad Or Good?

According to John Oliver, nobody wants advertising in his content, especially when that content is passing for news. He ... keep reading

9 Classic Advertising Icons And What They Can Teach You About Social Media

9 Classic Advertising Icons And What They Can Teach You About Social Media

Since the early days of marketing, advertising icons have been used to infuse personality into a brand and reinforce ... keep reading

The Evolution of Visual Content in Coca-Cola’s Advertising Campaigns

The Evolution of Visual Content in Coca-Cola’s Advertising Campaigns

When Mad Men’s final season premieres this Sunday night, we’ll be glued to our televisions. Viewers are drawn to ... keep reading

5 Rules of Native Advertising Every Content Strategist Should Know

5 Rules of Native Advertising Every Content Strategist Should Know

Advertisers, marketers and public relations experts strive to get a message across as clearly, cleverly and effectively ... keep reading

“Ephemeral Marketing” Best Practices Learned From Snapchat

“Ephemeral Marketing” Best Practices Learned From Snapchat

Brand marketing typically involves getting a campaign message to stick in clients’ minds and resonate for some ... keep reading

The Science of Great Creative

The Science of Great Creative

On Wednesday, March 4 at 2pm PST, Visually and Percolate will co-present a webinar on how to use data to optimize your ... keep reading

How Experiential Commerce Can Take Your Online Store To The Next Level

How Experiential Commerce Can Take Your Online Store To The Next Level

Experiential commerce, as its name suggests, often combines immersive and engaging web experiences with traditional ... keep reading