Search results for "advertising"
Native Advertising’s Platform Advantage Will Help Marketers Win in 2015

Native Advertising’s Platform Advantage Will Help Marketers Win in 2015

Native advertising was much maligned in 2014 as marketers and publishers struggled to effectively walk the fine line ... keep reading

A Brief Guide To Effective Online Video Advertising

A Brief Guide To Effective Online Video Advertising

You know that moment when you’re 20 minutes into a compelling online video and, mid-sentence, the screen fades to ... keep reading

How To Use Appropriated Advertising Imagery Appropriately

How To Use Appropriated Advertising Imagery Appropriately

Appropriation, or the act of re-using and re-purposing pre-existing imagery, has long been an effective communication ... keep reading

Blurred Lines: Is Native Advertising Bad Or Good?

Blurred Lines: Is Native Advertising Bad Or Good?

According to John Oliver, nobody wants advertising in his content, especially when that content is passing for news. He ... keep reading

9 Classic Advertising Icons And What They Can Teach You About Social Media

9 Classic Advertising Icons And What They Can Teach You About Social Media

Since the early days of marketing, advertising icons have been used to infuse personality into a brand and reinforce ... keep reading

The Evolution of Visual Content in Coca-Cola’s Advertising Campaigns

The Evolution of Visual Content in Coca-Cola’s Advertising Campaigns

When Mad Men’s final season premieres this Sunday night, we’ll be glued to our televisions. Viewers are drawn to ... keep reading

5 Rules of Native Advertising Every Content Strategist Should Know

5 Rules of Native Advertising Every Content Strategist Should Know

Advertisers, marketers and public relations experts strive to get a message across as clearly, cleverly and effectively ... keep reading

Three Hacks To Get Around Facebook’s Dwindling Organic Reach

Three Hacks To Get Around Facebook’s Dwindling Organic Reach

Although many already have given up on the idea that it’s possible to connect to customers for free on Facebook, ... keep reading

5 Rules For Video Content Marketing In 2015

5 Rules For Video Content Marketing In 2015

Some things just belong together. Shoes and socks. Bees and honey. Peanut butter and jelly. Videos and advertising. ... keep reading

Increase Your Reach By Expanding Your Visual Content Library

Increase Your Reach By Expanding Your Visual Content Library

So you’ve got a blog and you’re posting on a regular schedule. That’s a great start. But your content ... keep reading