Search results for "advertising"
Native Advertising’s Platform Advantage Will Help Marketers Win in 2015

Native Advertising’s Platform Advantage ...

Native advertising was much maligned in 2014 as marketers and publishers struggled to effectively walk the fine line ... keep reading
A Brief Guide To Effective Online Video Advertising

A Brief Guide To Effective Online Video ...

You know that moment when you’re 20 minutes into a compelling online video and, mid-sentence, the screen fades to ... keep reading
How To Use Appropriated Advertising Imagery Appropriately

How To Use Appropriated Advertising Imagery ...

Appropriation, or the act of re-using and re-purposing pre-existing imagery, has long been an effective communication ... keep reading
Blurred Lines: Is Native Advertising Bad Or Good?

Blurred Lines: Is Native Advertising Bad Or Good?

According to John Oliver, nobody wants advertising in his content, especially when that content is passing for news. He ... keep reading
9 Classic Advertising Icons And What They Can Teach You About Social Media

9 Classic Advertising Icons And What They Can ...

Since the early days of marketing, advertising icons have been used to infuse personality into a brand and reinforce ... keep reading
The Evolution of Visual Content in Coca-Cola’s Advertising Campaigns

The Evolution of Visual Content in ...

When Mad Men’s final season premieres this Sunday night, we’ll be glued to our televisions. Viewers are drawn to ... keep reading
5 Rules of Native Advertising Every Content Strategist Should Know

5 Rules of Native Advertising Every Content ...

Advertisers, marketers and public relations experts strive to get a message across as clearly, cleverly and effectively ... keep reading
What Wearables Mean For Your Content Marketing Strategy

What Wearables Mean For Your Content Marketing ...

With the Apple Watch set to hit consumers’ wrists on April 24, brands are weighing the implications wearables ... keep reading
What a Social Media Takeover Can Do For Your Brand

What a Social Media Takeover Can Do For Your Brand

Your brand might not have a star on the Hollywood Walk of Fame yet, figuratively speaking, but there’s a way to ... keep reading
How To Create Brand Personas To Optimize Your Content Marketing

How To Create Brand Personas To Optimize Your ...

Online targeted marketing is not new; From branded content and native advertising to contextual placement and ... keep reading