Search results for "advertising"
Native Advertising’s Platform Advantage Will Help Marketers Win in 2015

Native Advertising’s Platform Advantage ...

Native advertising was much maligned in 2014 as marketers and publishers struggled to effectively walk the fine line ... keep reading
A Brief Guide To Effective Online Video Advertising

A Brief Guide To Effective Online Video ...

You know that moment when you’re 20 minutes into a compelling online video and, mid-sentence, the screen fades to ... keep reading
How To Use Appropriated Advertising Imagery Appropriately

How To Use Appropriated Advertising Imagery ...

Appropriation, or the act of re-using and re-purposing pre-existing imagery, has long been an effective communication ... keep reading
Blurred Lines: Is Native Advertising Bad Or Good?

Blurred Lines: Is Native Advertising Bad Or Good?

According to John Oliver, nobody wants advertising in his content, especially when that content is passing for news. He ... keep reading
9 Classic Advertising Icons And What They Can Teach You About Social Media

9 Classic Advertising Icons And What They Can ...

Since the early days of marketing, advertising icons have been used to infuse personality into a brand and reinforce ... keep reading
The Evolution of Visual Content in Coca-Cola’s Advertising Campaigns

The Evolution of Visual Content in ...

When Mad Men’s final season premieres this Sunday night, we’ll be glued to our televisions. Viewers are drawn to ... keep reading
5 Rules of Native Advertising Every Content Strategist Should Know

5 Rules of Native Advertising Every Content ...

Advertisers, marketers and public relations experts strive to get a message across as clearly, cleverly and effectively ... keep reading
Successful Lead Gen Strategies That Won’t Make You Look Like Big Brother


Successful Lead Gen Strategies That Won’t ...

Lead generation is like a party where you don’t know most of the guests. As a brand manager, your objective is to ... keep reading
10 Content Marketing Trends to Watch in 2015

10 Content Marketing Trends to Watch in 2015

If you’re an experienced content marketer, 2015 is your time to shine. The traditional “sell don’t tell” mantra ... keep reading
These Emerging Social Networks Could Change Your Business

These Emerging Social Networks Could Change Your ...

You’ve heard the notion that technological advancements, among other factors, have flattened the world, opening ... keep reading