Search results for "advertising"
Native Advertising’s Platform Advantage Will Help Marketers Win in 2015

Native Advertising’s Platform Advantage ...

Native advertising was much maligned in 2014 as marketers and publishers struggled to effectively walk the fine line ... keep reading
A Brief Guide To Effective Online Video Advertising

A Brief Guide To Effective Online Video ...

You know that moment when you’re 20 minutes into a compelling online video and, mid-sentence, the screen fades to ... keep reading
How To Use Appropriated Advertising Imagery Appropriately

How To Use Appropriated Advertising Imagery ...

Appropriation, or the act of re-using and re-purposing pre-existing imagery, has long been an effective communication ... keep reading
Blurred Lines: Is Native Advertising Bad Or Good?

Blurred Lines: Is Native Advertising Bad Or Good?

According to John Oliver, nobody wants advertising in his content, especially when that content is passing for news. He ... keep reading
9 Classic Advertising Icons And What They Can Teach You About Social Media

9 Classic Advertising Icons And What They Can ...

Since the early days of marketing, advertising icons have been used to infuse personality into a brand and reinforce ... keep reading
The Evolution of Visual Content in Coca-Cola’s Advertising Campaigns

The Evolution of Visual Content in ...

When Mad Men’s final season premieres this Sunday night, we’ll be glued to our televisions. Viewers are drawn to ... keep reading
5 Rules of Native Advertising Every Content Strategist Should Know

5 Rules of Native Advertising Every Content ...

Advertisers, marketers and public relations experts strive to get a message across as clearly, cleverly and effectively ... keep reading
How to Create Good Cross-Platform Visual Content

How to Create Good Cross-Platform Visual Content

Staying relevant on the social web is no easy task, but attention to how images and videos play in multiple spaces will ... keep reading
What Marketers Need to Know About the Apple News App

What Marketers Need to Know About the Apple News ...

Yesterday, Apple announced its aptly named revamp of the vilified Newsstand app, Apple News. While it presents a better ... keep reading
Why the On-Demand Economy Shifts the Traditional “Agency of Record” Model

Why the On-Demand Economy Shifts the Traditional ...

For anyone working in marketing, the release of Mary Meeker’s annual internet trends report is Christmas come early. ... keep reading