Search results for "2012"
3 Ways To Optimize Metrics for Branded Content

3 Ways To Optimize Metrics for Branded Content

So you’ve created some good, interesting branded content in the form of white papers, infographics, ebooks, etc… ... keep reading

Stickers, Vinyl And Instant Photos: The Return Of The Physical Object

Stickers, Vinyl And Instant Photos: The Return Of The Physical Object

In a trend that seems to buck the standard of increasing digitization of music, movies and television, the record ... keep reading

Building Your Audience On Feedly, Flipboard, And More

Building Your Audience On Feedly, Flipboard, And More

Marketing your brand across the myriad of popular social networks is like having a houseful of pets. They’re all ... keep reading

How to Stop Telling the Same Old Stories in 5 Easy Steps

How to Stop Telling the Same Old Stories in 5 Easy Steps

  Great content begins and ends with great stories. Storytelling is one of the most powerful ways to engage and ... keep reading

Data vs. Editorial Judgment: The Danger of Chasing Numbers

Data vs. Editorial Judgment: The Danger of Chasing Numbers

This article first appeared on the Content Strategist and has been reprinted with permission.   When Malaysia ... keep reading

The Visual Evolution of FIFA World Cup Logos

The Visual Evolution of FIFA World Cup Logos

Soccer to some, football or fútbol to others, or simply The Beautiful Game, the most popular sport in the world peaks ... keep reading

The Complete Guide to Choosing a Content Calendar: Tools, Templates, Tips and More

The Complete Guide to Choosing a Content Calendar: Tools, Templates, Tips and More

This article was first published on the Buffer Blog.     Do you know what you’re posting, sharing, and ... keep reading

Plagiarism: What it Is, What it Isn’t, and How to Avoid It in Content Marketing

Plagiarism: What it Is, What it Isn’t, and How to Avoid It in Content Marketing

Journalism students take entire courses on ethics, and a big portion of it has to do with plagiarism. Still, there are ... keep reading

From Baseball Cards to Happy Meals: Lessons From the History of Micro-content

From Baseball Cards to Happy Meals: Lessons From the History of Micro-content

It takes a lot to grab an Internet user’s attention today. Half of all web page visits last for 10 seconds or less, ... keep reading

How to Use Visual Content to Boost a Rebranding Campaign

How to Use Visual Content to Boost a Rebranding Campaign

Whether you’re overhauling your brand or just giving it a bit of a facelift, rebranding is a daunting process. A step ... keep reading