Marketers are always looking for the next big way to leverage new and existing platforms; always trying out the latest trends in content marketing and social media. If listicles, Upworthy headlines, “epic” selfies and Twitter photo collages are the new thing, then everyone jumps in. But if your ultimate goal is to get your brand seen and their brand message heard, does swimming with the crowd help — or does it ultimately drown out your message?
How do you create content that rises above the noise and resonates with your target audience?
It’s simple: Get to know your audience first! Your can make a big impact by first understanding where your audience lives and how your audience engages with various content. The good news? You don’t need to invest in fancy new tools or platforms to get that information. Below we will show you different ways you can use existing social... keep reading