DINOSAUR PHOTO CREDIT: Courtesy of the Library of Congress: LC-H261- 7051 [P&P]
Outbound marketing isn’t the dinosaur you might suppose it to be.
Sure, inbound marketing has long been the darling of content creators because it emphasizes the need to educate consumers instead of yelling at them. Yet there’s something to be said for sending forth a message that you’ve taken care to plan, develop and execute.
New strategies and online resources can make your outbound message more effective than ever as a complement to inbound marketing. To quote from RetentionScience.com: “The best marketing tactic is not one versus the other but a combination of both.”
In this post, we’ll explore 10 outbound marketing strategies that can supercharge your brand.#10: Analyze Campaigns in the Cloud
A common critique of outbound marketing is that brands are ill equipped to assess its performance. In the real world, that might play out in this... keep reading