Five B2B Marketing Trends for 2015 That You Should Get a Head Start on Now

Five B2B Marketing Trends for 2015 That You Should Get a Head Start on Now

We may have barely crossed into the second half of 2014, but if you want to have a big year in 2015, you should jump on your game plan now. As you lay the foundation of your 2015 marketing strategy, here are five marketing trends to give you a jumpstart on your big projects for the rest of this year and next:

1. Micro-targeting: It’s Time to Really Get to Know Your Customers

Put away your one-to-many playbook and dig deeper into customization and personalization strategies to find the small, yet potentially profitable subsets of your market and niche offerings. Touching these customers will require data parsing to create the kind of one-to-one conversations for successful micro targeting.


Where to start: If you don’t know who you’re talking to, you won’t know what to say. Committing to buyer persona development lets you deep dive into needs, lifestyle, and motivations of... keep reading

How to Use Library of Congress Images to Add Pop to Your Fourth of July Content

As the Fourth of July approaches, many brands are planning Independence Day-related campaigns and promotions, hoping to produce visual content that pops amid the impending social media fireworks. And while stock image repositories and free image sources are an easy, go-to solution for creatives, marketers and bloggers alike, they alone may not be enough... keep reading

4 Ways Brands Can Battle Facebook’s Fast-Decreasing Organic Reach

This article first appeared on the Content Strategist.   Brands are freaking out about the rapidly decreasing organic reach of their Facebook posts, and you can’t blame them. According to a recent study conducted by Simply Measured, the total engagement for the top 10 brands on Facebook is down over 40 percent—even as total... keep reading