The Visualist

Is Clickbait the New Face of Content Marketing?

written by Nick Rojas December 18, 2014

How To Use Appropriated Advertising Imagery Appropriately

How To Use Appropriated Advertising Imagery Appropriately

Appropriation, or the act of re-using and re-purposing pre-existing imagery, has long been an effective communication tool. Artists have appropriated imagery for decades to comment on pop culture, but advertisers and marketers also use appropriated imagery to make a connection with audiences.

However, when not done correctly, “appropriation” can merely become a ripoff of someone else’s work. It’s important to know where to draw the line.

Appropriated imagery can be a cultural touchstone when the images are popular enough to be known by a broad swath of the audience. Images become a language when enough people recognize them and understand their meaning. They can be a sort of shorthand that conveys messages, creates tone, sparks memories and creates connections between ideas.

The 2011 Volkswagen Super Bowl commercial, for example, was a fantastic example of appropriation. By using Star Wars imagery and sound to tell a story throughout the commercial,... keep reading

16 Tools Every Social Media Manager Should Use

This post was originally published on Feb 4, 2014 Smart businesses know that social media is a power to be reckoned with: social media channels create a direct line of communication between your company and consumers and give anyone with an Internet connection instant access to the latest buzz around your products or services.... keep reading

5 Ways GIFs Can Amplify Your Content

A GIF Renaissance The animated GIF (an acronym of Graphics Interchange Format)  gets a bad rap because it’s widely abused in popular culture: Sparkling MySpace graphics and cheesy movie memes– we’re looking at you. But last month, the New Yorker released its first cover designed as a GIF, adding an air of respectability to... keep reading