6 Best Practices For Visual Content Marketing

6 Best Practices For Visual Content Marketing
  • Become storytellers: Modern marketing is less about selling and more about creating brand experiences fueled by brand storytelling. You only have about eight seconds to catch consumers’ attention. To make those seconds count, thoroughly investigate your customers. Some ways to do this:
    • Start with exhaustive persona profiles to build buyer paths from high-level awareness down to purchase so that you’re creating the right types of offers to deliver the appropriate content at every stage of the buying process.
    • Persona research should include: raw data (surveys, internal sales, and analytics data), interviews with sales and support teams, and discussions with or polls sent to existing customers.
  • Add Interest to Email. Despite news of its demise, email is still a marketing workhorse. However, businesses must stop the “spray and pray” method in lieu of incorporating smarter strategies driven by automation to get the most... keep reading

  • How Marketers and Brands Can Use Native Storytelling on Social Channels

      Creating great content isn’t worth much if you fail to reach the right audience. It’s one of the reasons a modern marketer has to be well versed in things like landing pages, conversions, AdWords, analytics, SEO, and basic web development practices. But there’s a deeper, more creative problem at play, too: it’s no... keep reading

    What Makes A Great Explainer Video?

    Explainer videos, those seemingly cookie cutter shorts you see popping up all over the place, are definitely trending in online marketing. Unfortunately, while there are exceptions, most are an exercise in patience as their utterly transparent 3-act structure quickly causes your eyes to glaze over (the complete opposite of their intended effect). In a sea of content... keep reading