In a trend that seems to buck the standard of increasing digitization of music, movies and television, the record industry has seen a well-publicized growth in vinyl sales in the past five years. During this “vinyl revival,” sales of LPs tripled from 2008 to 2013, and vinyl sales are already up more than 40 percent in the first half of 2014.
But the story of vinyl tells a bigger story about the affection people feel towards physical things in the digital age.
Authors of a JWT report called “Embracing Analog: Why Physical Is Hot,” observed that, “It’s not that we’re abandoning digital—far from it. But as we buy more apps, e-books and downloads, and as digital screens become our default interface with the world, we seem to increasingly seek out physical objects and... keep reading