Infographics have long been a content marketers staple, but let’s face it, any content that requires viewers to pinch, zoom, and pan is going to turn people off. We simply cannot abandon mobile users if we want our content to have a maximum impact so that means we need to create or retro-fit infographics for a mobile audience.
Ideally we could create infographics that work well on both our 24” monitors and our 4” phones but since the content inside an image is not responsive, that is not an option. A mobile optimized infographic needs to be a separate image, fortunately we do not have to double our efforts to create it.The Content
Infographics are great... keep reading