Visual storytelling is quickly emerging as one of the big buzz words of 2013.
There’s absolutely nothing wrong with that. In fact, when done right, visual storytelling can add immense value to your marketing strategy or PR campaign — or it could play a key role in impressing your manager with that “visual” performance report and help you get a promotion.
Communicating a message through an infographic or data visualization can reach more viewers and have a stronger impact than doing it the old-fashioned way, with words, numbers and spreadsheets. We recently talked about these advantages with a case study of A Tale of Two Cows, a Visual.ly infographic that has been seen by more than 105,000 people on our site alone and hundreds of thousands more across other platforms.
But if it isn’t done right — or if it’s approached with the wrong expectations — visual storytelling... keep reading