It’s been a year since Indiewalls launched to give local artists a way to broaden their sales by hanging their work in stores instead of time-honored galleries. Now the online marketplace, which pairs artists with venues in need of art, is disrupting itself by changing its pay structure and focusing more on hotels as venues.
Indiewalls is not the first program of its kind, but it’s certainly another opportunity to extend the visibility of art — if only to more commercial settings. In doing so, it goes some distance toward making art seem like something that is part of the everyday, that regular people can own or at least see in daily life. Art jumped off of gallery walls long ago, but for many it still feels rarified.
Currently, 150 artists hang work in more than 20 subscribed... keep reading