A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away. – Antoine de Saint-Exupéry
While a picture may be worth a thousand words, words in a picture are worth even more. Using text to tell a story as it’s shown can supercharge an infographic’s impact. After all, words have a specificity and exactness that most images lack. While a pie chart or bar graph displays raw data to excellent effect, an explanatory sentence tells you why that data matters: comparing it to other data, building bridges in your image.
The balance is delicate: too many images and you overwhelm the viewer with lines and color, too much text and you drown the message in the minutia. Let’s take a look at some infographics that get the balance just right.
If You Don’t Need Words, Don’t Use... keep reading