The Great Content Shock: Why It’s Time To Rethink Your Content Marketing Strategy

The Great Content Shock: Why It’s Time To Rethink Your Content Marketing Strategy

With the proliferation of search engine penalties, marketers are moving away from illicit online marketing strategies and towards content marketing.  Gone are the days where buying links, getting listed on article directories, or forum spam can get your site to rank safely in Google.  In the absence of these cheap and quick tactics, companies are focusing on creating vast amounts of content – both written and visual, to improve their visibility in Google.  As a result, we’ve entered a stage of “Content Shock”.

A Great Shock

In early 2014, Mark Schaefer, author of “Social Media Explained,” posited that consumers will soon be overwhelmed with the flow of content dictated as one of the major tenants in what is known as content marketing. Readers will be unable to keep up with what the marketers continue to churn out.

In the article, Schaefer argued that content marketing is an unsustainable strategy... keep reading

Accidental Meaning In Graphic Design

Spoken and written language are incredible tools for humanity. They let us efficiently communicate concepts to each other, coordinate activities, and generally work together more effectively. But an important part of keeping language effective is having standards that everyone recognizes. Dictionaries give us a vocabulary to work from and they standardize the meanings and... keep reading

How To Create Impactful eBooks As Part Of Your Content Marketing Strategy

A diverse content marketing strategy is a must for any modern day marketer. While microcontent has been rapidly growing in popularity (and rightfully so), long-form content such as eBooks provide a deeper and more detailed edge to your marketing content. Creating an eBook is a great way to publish research, start a discussion with your... keep reading