With the proliferation of search engine penalties, marketers are moving away from illicit online marketing strategies and towards content marketing. Gone are the days where buying links, getting listed on article directories, or forum spam can get your site to rank safely in Google. In the absence of these cheap and quick tactics, companies are focusing on creating vast amounts of content – both written and visual, to improve their visibility in Google. As a result, we’ve entered a stage of “Content Shock”.A Great Shock
In early 2014, Mark Schaefer, author of “Social Media Explained,” posited that consumers will soon be overwhelmed with the flow of content dictated as one of the major tenants in what is known as content marketing. Readers will be unable to keep up with what the marketers continue to churn out.
In the article, Schaefer argued that content marketing is an unsustainable strategy... keep reading