The Visualist

Is Clickbait the New Face of Content Marketing?

written by Nick Rojas December 18, 2014

Are Infographics Dead?

Are Infographics Dead?

Betterbridge’s law of headlines states that “Any headline which ends in a question mark can be answered by the word no”. So let me start off by concluding that the answer to this headline is an unsatisfactory… yes and no.

The Yes Part

Infographics have long been the darling of the content marketing world. In fact, there was a time in the not too distant past when simply putting [INFOGRAPHIC] in your headline would yield more clicks. But that was back when infographics were a new medium. Even if the content wasn’t interesting, the form was. But those days are over and the shininess of infographics have worn off. I think it’s fair to say that if infographics were put on the Hype Cycle, we would be somewhere in the trough of disillusionment.  This is usually where most people hop off, and others ride it to greater opportunity.

The interest... keep reading

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