Brand marketing typically involves getting a campaign message to stick in clients’ minds and resonate for some time, but the new era of communications is far more fleet of foot (or of smartphone – you get the drift).
Welcome to the Age of Ephemeral Marketing.
No, this isn’t a plea to hire ghosts or the undead to do you’re bidding. Ephemeral simply refers to the fact that more platforms are experimenting with ways to transmit messages that exist only temporarily—mere seconds, in most cases—to drive engagement and specific actions on the part of consumers.
Admittedly, Snapchat and its ghost-like emoji have becoming the calling card of this kind of messaging. Yet ironically, it doesn’t appear this strategy will vanish anytime soon. As the platform creeps up on its third birthday, we decided to pull together a few things Snapchat has taught us about ephemeral best practices.Lesson... keep reading