Everyone likes a great movie, especially media-obsessed marketers. Movies and marketing campaigns share much in common – both must have a believable premise, a compelling narrative, and interesting content. However, a key difference exits in how movies and marketing are defined.
Movies are most often defined by genre (action, comedy, drama), while marketing campaigns reflect the medium they use (print, TV, online, mixed). This outlook is the standard, but thinking about marketing the way we think about movies can lead to more creative and inspired storytelling.
Lets start with the Documentary, which overlaps the most with traditional marketing concepts. A documentary tells a story by diving into a topic’s most remarkable and noteworthy aspects, similar to a traditional advertisement. Infographics, such as the Visually-produced What Are The Odds?, take data and convey it in a narrative format that is similar to the unfolding of a documentary.
Video marketing mediums such... keep reading