As we talk more about how information and content are shared across networks, it is important to understand how different types of content spread occur.
It’s helpful to think of these differences as passive and active, in terms of how and where a piece of content propagates across the Internet.
The first diagram shows how passive distribution scenarios typically involve the primary networks where you share your content and your content is syndicated. Examples of your passive distribution network include your Twitter followers, your friends on Facebook, your email subscribers and your RSS subscribers. In a passive scenario, the message can be readily shared though the distribution network, crawled and ranked in search engines, and read by consumers over and over without being shared.
But in most information-sharing flows, sending engaging content over a passive network is only the beginning of the process.
Once your message is sent out, it may then... keep reading