The Internet has given activists the ability to rally people from all corners of the world for a specific cause. Digital platforms like social media, email, blogs and websites have provided a way to deliver information instantly, to unprecedentedly large audiences.
And these days, Internet activists have even more powerful tools for reaching out and informing the masses: data visualization and video. Both of which can easily backfire if used incorrectly.
Videos that come off too strong or biased, without the proper presentation of data to back it up, result in poor mobilization and negative reception.
Remember KONY 2012? The video went viral and got more than 96 million views, but it didn’t come close to its goal of bringing down Joseph Kony. Rather, it inversely worked to expose its creator, Jason Russell, after a nude public mishap. Instead of showing data to support the evident case for Kony’s... keep reading