Everyone wants their content to go viral. It’s the holy grail of marketing. It can turn companies and product into the talk of the town, even if they sell toiletries. The ROI on content with more than a million views is almost unmeasurable. So how do you make sure your content will go viral?
The secret is simple. Be incredibly lucky.
Luck is the third piece of the virality triumvirate and obviously the hardest to bank on. In fact, you cannot achieve true virality without it. With great content and powerful tactics you can certainly get millions of views on a consistent basis, but if lady luck doesn’t give her blessing, you will end up with a good – but not great – ROI.
So let’s take a look at these three puzzle pieces and see how they fit together so you know where to... keep reading