There’s no mystery here: companies want to sell things. Increasingly, they’re turning to infographics to do it. But overt advertising undermines everything infographics do best. Instead of informing and delighting the viewer with valuable data portrayed with graphical verve, ads cheapen and annoy. More often than not, they land the project deep in the Internet’s vast wasteland of unshared content.
We’re inundated with advertising every day, everywhere we look. Ads are so pervasive that they’ve lost a lot of their power. Infographics aren’t just ads dressed up in new shoes, they’re something else: a refreshing, informative, fun, and shareable tool for communication that we can actually enjoy consuming. But don’t despair, companies. When done right, infographics can still help bolster a company or product’s public image. Here are some oh so subtly advertorial infographics that show you how to get the balance right.Provide Something Useful