Visualizing the Value of a Twitter Follower

Visualizing the Value of a Twitter Follower

Visual storytelling can take on many shapes, sizes and styles. Some stories are best told with charts and other data visualization techniques that show the patters and trends in the data available.

Other stories are most powerful when they’re told with visuals that delight your audience and help them understand and remember the story and the point that it communicates.

Visually recently teamed up with Twitter to tell Twitter’s story of The Value of a Follower. The data Twitter had for their story is made up largely of individual numbers, so we took the approach of adding relevant visuals to the story to help make it more memorable, understandable and engaging.

The speech bubble next to 30% doesn’t visualize any data, but it does help to show what the data point is referring to. The phone at the beach isn’t showing raw data, but it does help... keep reading

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