The Visualist

Is Clickbait the New Face of Content Marketing?

written by Nick Rojas December 18, 2014

Don’t Turn Your Video Into a Glorified Slideshow: 3 Rules for Animators

Don’t Turn Your Video Into a Glorified Slideshow: 3 Rules for Animators

Businessweek Design Conference Concept Animation from jot Reyes on Vimeo.

With the trend towards cleaner, simpler, and more streamlined graphics, the importance of motion in a piece becomes much more pronounced. Before, designers could rely on visual fidelity alone to carry it through. Think of Japanese anime. The scenes are beautifully drawn and rendered, but there is hardly any movement. It works because of the artwork (and all the crazy stuff happening in the plot), but when the graphics become more simple, something else has to take over.

1. Follow the Laws of Physics

If I had to give any advice to anyone on how to make motion graphics, it would be to go outside and watch how the world moves. Everything has a a flow, a rhythm, a heartbeat. Motion graphics should be a choreography of design elements and that movement is best received when it mimics the... keep reading

Breaking Bad Graphic Shows Character Interconnectedness via Social Graph

Note: Minor Breaking Bad spoilers below. Read at your own risk.   At, we’re big fans of using graphs to visualize social structure — and equally big fans of the TV show Breaking Bad. So when we caught word of a project that visualizes the relationship between over 75 Breaking Bad characters on a... keep reading

5 Design Lessons for Adults from Chip Kidd’s New Book for Kids

Iconic graphic designer Chip Kidd recently released Go: A Kidd’s Guide to Graphic Design. It’s an introductory text on graphic design for kids, but its lessons hold just as well for adults doing data visualization. As information designers, we’re caught at the crux between good data and good design–and to create a good visualization,... keep reading