In an age of mobile devices and short attention spans, the ability to quickly capture readers and invite them to learn more about a brand, product or service is critical.
As a content marketer, you understand the importance of developing an outreach strategy that touches multiple audience segments on multiple platforms.
But when it comes to that simplest and most urgent of megaphones — the headline — what are you doing to turn up the dial on your strategy? In today’s post, we begin briefly with the key functionality of headlines before turning to several techniques that can amp up these pithy phrases for a mobile audience.Tip #1: Remember what headlines should do
The reality of the web is that your audience likely won’t see a message if you bury it in just one place. As this report from the American Press Institute reveals, smartphone-toting consumers in particular gather... keep reading