Five Tips for Headline Writing in the Mobile Age

Five Tips for Headline Writing in the Mobile Age

In an age of mobile devices and short attention spans, the ability to quickly capture readers and invite them to learn ... keep reading

Image Management Makes or Breaks Your Brand

Image Management Makes or Breaks Your Brand

Back in the day, marketers spent a lot of time crafting just the right wording for brand messaging. While that’s ... keep reading

What Wearables Mean For Your Content Marketing Strategy

What Wearables Mean For Your Content Marketing Strategy

With the Apple Watch set to hit consumers’ wrists on April 24, brands are weighing the implications wearables ... keep reading

What a Social Media Takeover Can Do For Your Brand

What a Social Media Takeover Can Do For Your Brand

Your brand might not have a star on the Hollywood Walk of Fame yet, figuratively speaking, but there’s a way to ... keep reading

How To Create Brand Personas To Optimize Your Content Marketing

How To Create Brand Personas To Optimize Your Content Marketing

Online targeted marketing is not new; From branded content and native advertising to contextual placement and ... keep reading

Five Things Your Customers Won’t Admit About Your Customer Experience

Five Things Your Customers Won’t Admit About Your Customer Experience

Image: coolio-claire A recent study By Econsultancy shows that more than 80 percent of retailers plan to increase their ... keep reading