LinkedIn is making a billion-dollar bet on content. Though you may not be aiming to make a billion on your content, you can learn a few things from the focus of LinkedIn’s recently leaked strategy document. In the document, LinkedIn sets its sights on the $50 billion B2B marketing solutions segment by building the ultimate marketing platform that does everything except create content for you.
A smart move for the site initially launched in 2003 as a place for professionals to network, then a goldmine for recruiters and job seekers looking for the right fit, then a go-to place for industry news, and now a premium fishing hole for B2B marketers to interact with and serve content that nurtures carefully selected leads to the sale. With over 300 million users worldwide and the recent acquisitions of Newsle and Bizo, they are well positioned to offer... keep reading