Although many already have given up on the idea that it’s possible to connect to customers for free on Facebook, others argue hope remains.
Before getting started, though, let’s acknowledge the naysayers have a point. In early 2014, Social@Ogilvy noted brands with some of the largest Facebook followings had a paltry 2% organic reach. That news and subsequent developments led Forrester’s Nate Elliott to quip, “Facebook has finally announced the end of organic social marketing on its site.”
Yet Facebook itself argues otherwise. In a Nov. 14, 2014, post the company identified the following three offenses that will leave a brand in danger of losing its organic potential. Quoting from Facebook:
- Posts that solely push people to buy a product or install an app
- Posts that push people to enter promotions and sweepstakes with no real context
- Posts that reuse the exact same content from ads
Thus, to... keep reading