It’s our business to develop visual content that helps people get noticed. We love visual content because it communicates a lot more information a lot more effectively than written content—and we have a lot of stats to back that up, but it might be easier to think about it this way: If a picture is worth a thousand words and you only have someone’s attention for eight seconds, shouldn’t you choose the picture over the words?
Our friends over at Percolate also spend a lot of time thinking about how marketers can be more effective. After having some casual conversations with them about how we could all do our jobs better, we decided to make a report on some of the insights we were uncovering:
We tried to distill research about content marketing to its essence—to... keep reading