Since the early days of marketing, advertising icons have been used to infuse personality into a brand and reinforce positioning similar to the way marketing content is used today. In their ability to endure and engage, there are lessons in these iconic advertising characters that you can use to enhance your content marketing strategy. Take a look at the elements of a few easily recognizable, vintage ad figures and see how you can apply their success to your content:
1. Morton’s Salt Girl – Reflect Value Proposition.
In 1914, with that little girl in the downpour toting a box of salt able to pour freely even in the rain, Morton’s Salt demonstrated their primary value proposition in a glance – salt that runs even under the highest degree of moisture.
As you populate your social media presence, find creative ways to answer the age-old customer question: “What’s in it for me?” Craft... keep reading