High quality visual content can have a major impact on your conversion funnel. From studying brain scans to tracking eye movements, researchers have discovered that visual content is simply processed differently than text. Visuals communicate more information, more effectively.
Part physiology and part art, the reasons for this reality are varied. What it means is that no matter where you market your products or services—from websites to billboards to print—including visuals should be a core tactic your communications strategy. In this post, we’ll explore a few principles driven by statistics that help us understand why visuals are such a big driver for sales and content marketing.Photos and videos appeal to our brains
Let’s get technical for a moment and acknowledge the fact that we’re built to process visual cues far better than text-based ones. Quoting from a Nieman Reports interview with Marcel Just, director of the Center for... keep reading