Your brand might not have a star on the Hollywood Walk of Fame yet, figuratively speaking, but there’s a way to reach that objective that can save you time and create impressive exposure.
That’s right: We’re talking about a celebrity takeover of your social media channels. Many brands have successfully partnered with famous people to share their company’s story.
Yet you’ll need the proper strategy for execution, including finding the right person to advocate for your brand, identifying objectives for the takeover and promoting it heavily at all stages of the event. You’ll also want to evaluate whether your campaign proved successful based on the metrics you established.
Let’s channel the talented Alex Trebek to discover how to run a successful takeover.Identify what celebrities do well.
In some ways, a celebrity takeover seems counterintuitive. After all, shouldn’t in-house experts and brand champions within the walls of your company be the ones... keep reading