If you’ve never heard the term user-generated content (UGC), you’ve been hiding under a rock for the past decade; running scared from your competitors; or under the false assumption that this method of information-sharing is moot, given it dates to at least the year 1665.
Regardless, you should take some time between now and the start of 2015 to assess your content-marketing strategy and identify ways to begin engaging your brand fans on a deeper level using the content they’ve created at zero cost to your organization.
In the following post, we explore three fundamental principles of user-generated content (UGC)—reasons behind its effectiveness in content marketing, legal considerations and where to find it. For a little extra fun, we’ve spotlighted three outstanding UGC campaigns that really bring this storytelling technique to life.Why It’s Effective
The reason UGC is more impactful now than ever is because it has become extraordinarily popular in... keep reading