9 Classic Advertising Icons And What They Can Teach You About Social Media

9 Classic Advertising Icons And What They Can Teach You About Social Media

Since the early days of marketing, advertising icons have been used to infuse personality into a brand and reinforce positioning similar to the way marketing content is used today. In their ability to endure and engage, there are lessons in these iconic advertising characters that you can use to enhance your content marketing strategy. Take a look at the elements of a few easily recognizable, vintage ad figures and see how you can apply their success to your content:

1. Morton’s Salt Girl – Reflect Value Proposition. 


In 1914, with that little girl in the downpour toting a box of salt able to pour freely even in the rain, Morton’s Salt demonstrated their primary value proposition in a glance – salt that runs even under the highest degree of moisture.

As you populate your social media presence, find creative ways to answer the age-old customer question: “What’s in it for me?” Craft... keep reading

What Road Signs Say About Human Perception

Street signs are tasked with a difficult job: to quickly and effectively provide important directional information to drivers traveling at high speeds. They must work at the extremes of the human perception of speed, and (ideally) be understandable by any person who may encounter them. To do this, street signs must reduce design down... keep reading

Concurso de Infografías: Sensibilizar Para Luchar Contra la Impunidad

Debido a la demanda popular, hemos extendido el fin de plazo para las presentaciónes a 17 de octubre 2014 a las 11:59 pm PDT. Llamamiento a todos los diseñadores gráficos: ¡Anímense a participar en el nuevo concurso de infografías organizado por la UNESCO y Visually! El ganador recibirá un premio de 2.000$ USD y... keep reading