The Internet may be flooded with data tools of every size and shape, but not all data tools are built equal.
Because there is no single analytics tool that covers all marketing needs, you’ll have to use several to best understand every part of your business or website. Make sure you have your business KPIs thought through before diving into all the tools, otherwise you will be overwhelmed by all the data.
To get started, here are 10 data tools every marketer should know.1. Intercom
Intercom is perhaps best known as a tool for a having conversations with users, but when used to its full potential it can quickly become a valuable data insights machine. Using events and segments can quickly lend insight into the product’s most active users, allowing marketers to target various users differently. You can A/B test different messages within their easy-to-use portal, and... keep reading