Accidental Meaning In Graphic Design

Accidental Meaning In Graphic Design

Spoken and written language are incredible tools for humanity. They let us efficiently communicate concepts to each other, coordinate activities, and generally work together more effectively. But an important part of keeping language effective is having standards that everyone recognizes. Dictionaries give us a vocabulary to work from and they standardize the meanings and spellings of words. Grammar books set up the rules of our language to help us avoid unintentional ambiguity and keep misunderstandings from happening.

Visual Language Standards

In the same way, dictionaries and grammar rules have been set up for verbal language, visual language also has standards. Arguably, the two most important of these for charts commonly seen in graphic design are the Semiology of Graphics, and the ISOTYPE standard.

Jacques Bertin’s Semiology of Graphics sets up a series of visual techniques that can be used to communicate information. The book focuses on graphics... keep reading

How To Create Impactful eBooks As Part Of Your Content Marketing Strategy

A diverse content marketing strategy is a must for any modern day marketer. While microcontent has been rapidly growing in popularity (and rightfully so), long-form content such as eBooks provide a deeper and more detailed edge to your marketing content. Creating an eBook is a great way to publish research, start a discussion with your... keep reading

5 Things Designers See That You Can’t Unsee

1. Unkerned Letters. Unkerned? Yes it’s a word.  It means not kerned!  Kerned? Yes that’s a word too. It has to do with the spacing between individual letters.  In most applications it’s not an issue, but if left unchecked it can get ugly.  Uncommon fonts are the worst offenders but only designers will get... keep reading