Hear ye, hear ye, subjects of the land of Austin, Texas: the King of Content has given #SXSWi’s royal marketers an audience and has proclaimed the following marketing campaigns to be the most impressive in the kingdom.1. King-sized photo ops
The King loves visuals and has log ago decreed that a picture is worth a thousand words. That’s true as ever at SXSW, where attendees are more than happy to create your content for you by snagging photos of themselves posing with your branding. Television networks especially rock this marketing tactic with chances for fans to get up close and personal with memorable scenic elements, like the Game of Thrones’ “Iron Throne,” a life-size model of the Bates Motel and the chance to give the Price is Right wheel a spin.
2. Leading the masses – a.k.a. thought leadership – with presentations and panel participation
Content marketing often takes the shape of a... keep reading