Infographics often deal with large numbers or large concepts, with the goal of making the viewer understand just how large they really are. This is also a huge failure point because designers and storytellers often don’t keep comparisons in the same orders of magnitude.
You have heard the old distance metric, “If you stack all the X on top of each other, it would reach to the moon, and back!” This is a good reference to something that is 500,000 miles. People understand the distance to the moon better than they understand 500,000 miles. This is an example of a comparison done right.
As soon as the comparison leaves the first order of magnitude, though, it becomes less relatable.
Did you know that Chevy Volt owners have surpassed 100 million all-electric miles in the first two months since it launched? That’s like going to the moon and back, 210 times!
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