5 Ways Successful Social Media Marketers Get Their Message Heard

With 73% percent of adults who have access to the Internet using social networking sites, it’s not surprising that 86% of marketers say social media is important for their business. But social media moves at lightning speed: content posted to Facebook or Twitter becomes irrelevant after a mere three hours.

The opportunity to connect with your fans and followers on social channels is small, but it can make the difference between landing or losing a customer. Let’s look at five ways successful businesses get their messages heard without getting drowned out by the crowd.

1. They acknowledge competitors

While you don’t want to encourage customers to visit your competition, it’s perfectly fine to acknowledge they exist. Besides offering a great networking opportunity, it fosters goodwill — something customers enjoy much more than smear campaigns and negative advertising.

Take one snack food brand’s response to... keep reading

Book Review: The Visual Organization by Phil Simon

It seems fitting for Phil Simon to release his sixth book, The Visual Organization: Data Visualization, Big Data, and the Quest for Better Decisions, on the same day that Nate Silver relaunched FiveThirtyEight.com. Silver’s 2012 book, The Signal and the Noise: Why So Many Predictions Fail — but Some Don’t, turned Silver into a... keep reading

Massive Visualizations at CeBIT Depict The Scale of “Big Data”

At this year’s CeBIT computer trade fair in Hannover, Germany, the world’s most impressive and eccentric new technology has been on display. But between the pole-dancing droids and the robot moon monkeys, the massive data visualizations on display at the fair’s CODE_n exhibition in Hall 16 have turned heads with their artistry, execution and... keep reading