If You Love “LOVE,” You Should Check Out the Rest of Robert Indiana

If You Love “LOVE,” You Should Check Out the Rest of Robert Indiana

Robert Indiana has experienced something all designers think they want–until, perhaps, they have it. The pop artist came to widely known prominence with his 1966 piece “LOVE,” whose stacked letters and tilted “o” proliferated–without his permission–to become one of the 20th Century’s most recognizable pieces of graphic design.

It came to symbolize many things—the ’60s counterculture, sexuality, a wide array of branding—but it never really fairly represented the rest of Indiana’s work, which is actually quite broad in its spectrum and not nearly as saccharine as “LOVE.”

Installation view of Robert Indiana: Beyond LOVE (Whitney Museum of American Art, New York, September 26, 2013–January 5, 2014). © 2013 The Morgan Art Foundation, Artists Rights Society (ARS), New York. Photograph by Sheldan C. Collins

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