With 73% percent of adults who have access to the Internet using social networking sites, it’s not surprising that 86% of marketers say social media is important for their business. But social media moves at lightning speed: content posted to Facebook or Twitter becomes irrelevant after a mere three hours.
The opportunity to connect with your fans and followers on social channels is small, but it can make the difference between landing or losing a customer. Let’s look at five ways successful businesses get their messages heard without getting drowned out by the crowd.1. They acknowledge competitors
While you don’t want to encourage customers to visit your competition, it’s perfectly fine to acknowledge they exist. Besides offering a great networking opportunity, it fosters goodwill — something customers enjoy much more than smear campaigns and negative advertising.
Take one snack food brand’s response to... keep reading