About a year ago, we published a blog post framed as a letter to NASA, asking them to stop using rainbow color scales. The post was written out of a general frustration with rainbow color scales, but especially out of seeing field experts and leaders, like NASA, using a perceptually incorrect color scale. We weren’t alone. Robert Simmon from NASA’s Earth Observatory has been crusading for the same changes. He’s made great progress, and as a continuation of that, he’s responding to our “letter” with a brilliant series of blog posts on proper use of colors and color scales.
Pretty much any dataset can be categorized as one of three types—sequential, divergent, and qualitative—each suited to a different color scheme. Sequential data is best displayed with a palette that varies uniformly in lightness and saturation, preferably with a simultaneous shift in hue. Divergent data is... keep reading