Data-driven marketing is no longer a mysterious buzzword or a novel business tactic. From Fortune 100 companies to nimble startups, businesses have learned how to leverage their internal data and translate it into business success. It’s no secret that ‘Big Data’ can contain a wealth of valuable insight and produce tangible results, be it new users, loyal customers or increased revenue. But to do that, you need to compile, analyze and communicate your data effectively. Here are five strategic approaches to leveraging your data for business success:1. Use data to establish your brand as a thought leader.
In its startup days, Mint.com became known for analyzing user data to spot interesting retail, spending or saving trends. They created this infographic back in 2009, for example, when Blockbuster was still king and Netflix was known for mailing DVDs rather than streaming videos. By aggregating and analyzing anonymized entertainment spending data, Mint... keep reading