How Do Our Brains Process Infographics? MIT “Mongrel” Shows Peripheral Vision at Work

How Do Our Brains Process Infographics? MIT “Mongrel” Shows Peripheral Vision at Work

Infographics can contain a wealth of useful, interesting, and captivating information, but only if readers take the time to survey the entire graphic. It’s no secret that the typical Internet user quickly bounces from site to site while shuffling among multiple tabs and windows. With the added distraction from smartphones, TV, and print media, time spent on the Internet is valuable – especially for marketers and advertisers, who covet each and every second a user’s eyeballs are glued to the screen.

In order to better understand how Internet users view and understand infographics, Visual.ly teamed up with Dr. Ruth Rosenholtz, the Principal Research Scientist at the Department of Brain and Cognitive Sciences at MIT. Rosenholtz, who holds a Ph.D. in Electrical Engineering and Computer Science, leads a research team that studies human vision, including visual search, peripheral vision, perceptual organization, and the impact of visual clutter on task performance.

Rosenholtz and her... keep reading

What Makes a Visually Staff Pick?

Each day, the graphics submitted to Visually are examined by our staff for shining examples of good work. The best are given the badge of Staff Pick. Being staff picked is an honor for everyone involved in a project: publisher, writer, designer, developer and animator alike. It means that Visually recognizes the project as... keep reading

What’s In a Pumpkin Pie? These Pumpkin Pie Charts Tell All

It’s become a tradition here at Visually to carve a pumpkin for Halloween — and then turn it into pie. Last year’s pumpkin bore our company logo — and before we cooked it up into delicious pies, made entirely from scratch, we made sure to visualize all ingredients. We called them pumpkin pie charts.... keep reading