When we create data visualizations, we put a lot of effort into either crafting a story or enabling users to analyze a dataset by exploring it visually. Most of the time, this distinction is helpful and easy to draw, but occasionally the lines between these two extremes are blurred. Halftone.co recently published a visualization of global land temperatures since 1900. The process of creative discovery that led to the final project made us rethink how we view the various purposes of data visualization. We believe that good data visualization doesn’t only rely on sound science and design, but is often times most effective when it taps into our love for art. In other words, we strive to make data more visceral.
Below is an excerpt of an article describing our creative process. You can read the full text here.The Process
The story of this project begins... keep reading