6 Sources of Data – and Inspiration – for Your Visual Content

6 Sources of Data – and Inspiration – for Your Visual Content

Six in ten of us are visual learners: people who learn best when information is delivered through the eyes; by looking at images or videos, or reading. That’s just one of the reasons why visual content is so important in today’s content marketing world. Another is its shareability and engagement power. In 2013, social media analytics company Socialbakers reported that 93% of the most engaging posts on Facebook were images, up from 85% in 2012. Only 3% of the most engaging posts in 2013 were regular status updates.

There’s no question that marketers today understand the power of visual content. In its State of Content Marketing 2014 report, Oracle Eloqua found that 58% of respondents list making content more visual and engaging as a trend influencing their strategy for the year. But constantly churning out visual content presents a challenge: you need to find... keep reading

Email Marketing is Getting Visual — Are You Ready to Play by the New Rules?

Humans are visual creatures. Between 80% and 90% of the information received by the brain comes through the eyes, and the rate at which it processes images – an estimated 36,000 a minute! – is truly mind boggling. Learning and communicating with visuals is in our nature and marketers know this. In a survey... keep reading

The Difference Between B2B and B2C Content Marketing

When we think of branded content, the campaigns of packaged goods and restaurant chains typically come to mind. We picture Red Bull and Chipotle, viral videos and millennials — B2C marketing all the way. B2B branded content may not always be as visible, but it’s just as widespread and pursues the same goal: connecting... keep reading