Visually Content Hack: How Marketers Can Take a Page from Divergent’s Book Trailer

Visually Content Hack: How Marketers Can Take a Page from Divergent’s Book Trailer

The latest young adult sci-fi blockbuster Divergent hits theaters this weekend, and it isn’t the first movie (trilogy) based on a hugely popular book series.

It isn’t the first time, either, that the book’s massive audience will have seen the it “come to life” in a video format.

Enter the newest marketing trend for publishers: the book trailer.

Divergent’s book trailer is a 45-second long, animated teaser of the actual book by Harper Collins’ teen division, Harper Teen. It features no spoken word, no live action and no depiction of the characters or plot’s action.

Instead, the video uses animated copy and splashy special effects to summarize the book’s plot, synced with dramatic music and transitions. The trailer culminates in a final graphic with purchasing information about the title and the publisher, as well as a link to the book’s Facebook fan page.

This is the perfect example of how combining... keep reading

The Power of Sports Data: Visualizing Passes Between NBA Players Offers New Game Insights

The 2013-2014 season is the NBA’s first full year using SportVU technology in all NBA arenas, and basketball analytics have never been more powerful. For the non-statheads, SportVU is a six-camera system installed in the rafters of NBA arenas that collects incredibly detailed data about player movement 25 times per second. Examples include speed, distance... keep reading

5 Ways Successful Social Media Marketers Get Their Message Heard

With 73% percent of adults who have access to the Internet using social networking sites, it’s not surprising that 86% of marketers say social media is important for their business. But social media moves at lightning speed: content posted to Facebook or Twitter becomes irrelevant after a mere three hours. The opportunity to connect... keep reading