Create Social Media Buzz with These Micro-content Apps

Create Social Media Buzz with These Micro-content Apps

If there was any doubt left in your mind that micro-content is one of the most powerful new strategies for social media marketing, a recent micro-content campaign by Mazda Canada that’s been making waves and getting press should seal the deal for you.

A collaboration between the auto maker and marketing firm, JWT Canada, the “Long Drive Home” campaign featured various images and videos of a Mazda car making its way through different stages of a journey that were released over a three month period. Each of the images formed a piece of a highly detailed larger image that Instagram followers could see being formed in a grid layout on Mazda Canada’s Instagram page.

Image from AdWeek.

This campaign by Mazda involved a lot of time and likely a sizable budget for a professional ad agency, graphic design... keep reading

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We all know that when it comes to consuming content, text alone no longer makes the cut. We are multi-sensory beings and the more we can plug into our senses to absorb content, the bigger its impact. Adding visuals is key to beefing up impact and engagement – be it in a blog post,... keep reading

6 Sources of Data – and Inspiration – for Your Visual Content

Six in ten of us are visual learners: people who learn best when information is delivered through the eyes; by looking at images or videos, or reading. That’s just one of the reasons why visual content is so important in today’s content marketing world. Another is its shareability and engagement power. In 2013, social... keep reading