Event marketing as a discipline is hardly a novel concept. But while traditional publicity tactics like posters, websites and PR work are good first steps, adding cutting-edge visual components can help take event marketing to the next level.
Check out these best practices for improving your event marketing through visual content.Visualize Social Media
Back in 2007, ‘twitter’ was better known as a word to describe chirping sounds than as an innovative social network. But in a savvy marketing move, the budding network arranged for TV screens showing live tweets from early adopters to be placed throughout the main hallways at South by Southwest®. SXSW 2007 is now now known as Twitter’s big coming out party — and the rest is history.
Seven years later, borrowing Twitter’s promotional approach is still a great way to build awareness for your event... keep reading