Best Practices for Using Visual Content in Event Marketing

Best Practices for Using Visual Content in Event Marketing

Event marketing as a discipline is hardly a novel concept. But while traditional publicity tactics like posters, websites and PR work are good first steps, adding cutting-edge visual components can help take event marketing to the next level.

Check out these best practices for improving your event marketing through visual content.

Visualize Social Media

Back in 2007, ‘twitter’ was better known as a word to describe chirping sounds than as an innovative social network. But in a savvy marketing move, the budding network arranged for TV screens showing live tweets from early adopters to be placed throughout the main hallways at South by Southwest®. SXSW 2007 is now now known as Twitter’s big coming out party — and the rest is history.

Twitter at SXSW 2007

Seven years later, borrowing Twitter’s promotional approach is still a great way to build awareness for your event... keep reading

Data Visualization is Key in Communicating Data Insight

Data Visualization is just as important as ever when it comes to finding and presenting insights buried in data. A new study from data visualization software reviewer, Software Advice, finds that business professionals across a wide array of industries all look for better data visualization as a part of their Business Intelligence software. This... keep reading

New Features Enhance Workflow, Project Collaboration on Visually Marketplace

  At Visually, we are always working hard to improve the user experience on the Visually Marketplace, our cloud-based collaboration platform for creating visual content. Our goal is to make project collaboration intuitive and productive, for clients and creatives alike. With our most recent product release, we’ve introduced several new features and capabilities that... keep reading