Editors, marketers and content strategists put so much time and effort in creating visual content, yet when it comes to using it, it’s often a one-and-done affair. They publish it, then let it languish.
Let’s take a look at some smart ways to repurpose images, posters, video or other visuals you already have and make them shine the second (and third, or even fourth) time around.1. Use static visuals to create animated videos.
Hootsuite created an infographic last year comparing social media networks to the competing houses (or families) from the popular HBO series Game of Thrones. In a clever twist ahead of this year’s season premiere, the Hootsuite team used the old visual as a springboard to assemble a new video riffing off the show’s opening theme song and graphics.
2. Liven up your next email campaign.
Don’t assume that everyone on your mailing... keep reading