Back in the day, marketers spent a lot of time crafting just the right wording for brand messaging. While that’s still important, now there’s also a strong focus on what your visuals bring to the party.
The images you choose as part of your marketing strategy can make or break your brand, so be sure to keep these image management tips in mind when planning your marketing messages.Don’t rely exclusively on stock photos
There’s nothing inherently wrong with stock photos, but “three men sitting around a boardroom table, smiling and pointing at a pie chart” is dated and overused. If you don’t have the budget for in-house photography, there are plenty of creative commons images available on the internet. Just make sure you’re absolutely vigilant about proper attribution.Do your images lack diversity?
If your product or service is aimed at a specific demographic, it makes sense to only... keep reading