Lead generation is like a party where you don’t know most of the guests. As a brand manager, your objective is to identify prospective new business relationships, an endeavor you can approach in one of two ways.
Scenario #1: The party is going smoothly —- until, that is, you notice one of the guests staring at you from across the room. It’s not a “Hi, welcome to the neighborhood” kind of stare either; it’s a lingering, unflinching “I know what you did last summer” kind vibe. Outcome: That creepy feeling.
Scenario #2: Now imagine that same party, only instead of an uncomfortable stare, the guest in question walks across the room to where you’re standing, smiles genuinely and introduces himself. He asks how you like the party and what brought you there. You strike up a conversation, and quickly realize this person will be a welcome addition to your professional network.... keep reading