Ebooks are extremely valuable and effective tools for marketers – especially B2B marketers. They position your brand as a thought leader and allow audiences to engage with your products and offerings through different lenses. They’re also useful transactional tools that can be used to collect quality leads to market to at a later date.
It’s true that when ebooks are executed poorly they can be relatively fruitless. In May, Jay Acunzo demonstrated how if ebooks don’t save their audience time or money, they underperform for lead generation vs. other content marketing tactics. Perhaps this is a reason why they are currently less popular among B2B marketers than other long-form content. Success with ebooks for lead generation requires proper strategy, design, distribution and tracking.
At Visually, some of the best sales-qualified leads and largest opportunities come from our ebook content – and using the following techniques, we’ve increased that figure by over... keep reading