Few people can claim to have prose the caliber of Shakespeare’s. But you don’t have to be the Bard to be successful at crafting copy for your brand.
In fact, one of the best pieces of advice for today’s digital platforms comes from “The Elements of Style,” a book co-authored by William Strunk and E.B. White. There, students of consonants and syllables will find a rather bold directive: Omit needless words. See point No. 13 here for more information.
We’ll examine advice for good (and tight) writing that can elevate content marketing to a new level. If you haven’t yet pulled out your reporter’s notebook, now would be the time.Emphasize quality over quantity
Tight writing has become important on the web as audiences seek more information more rapidly. In addition to providing news in short bursts, good writing for content also aggregates and weaves concepts together.
That’s why micro-blogging and micro-posts... keep reading