Burnout is the bane of the content creator. You nurture ideas into words and images; review, rework and reenergize them; and publish them into an endless digital stream of status updates. The cycle can get mighty wearisome, particularly when it’s unclear whether your target audience is even listening.
A robust editorial calendar is among the best ways to catch their attention more often than not. A simple spreadsheet will do the trick. Write down the kinds of content you plan to create, down to the day or even hour, and the seasonal themes you might embrace, from the holidays to current news events. You’ll use this spreadsheet to keep content production on track, from initial idea through to final delivarable and publication.
Top-notch editorial calendars blend predictability with flexibility, offering up posts people have come to expect at certain times of the year while delighting them with the unexpected. If you’re... keep reading