One of the biggest, but perhaps most overlooked, opportunities in content marketing is the ability to use data to help inform and build upon your own strategies. When starting off with a content marketing strategy and tactical plan, you may feel overwhelmed by the constantly changing landscape. But knowing that the answers to your big questions lie in both your own data and third-party data should provide some relief.
A typical problem is determining where to start or determining which conversations are of most importance to your audience. Here, keyword and conversational data can help. Reviewing keyword popularity helps you determine which themes are of most interest to groups of searchers and can provide key direction to start your content-development process. Reviewing common questions in Q&A sites like Yahoo! Answers and Answers.com can also show social popularity of different topics across a wide range of categories.
Studying the overall... keep reading