Advertisers, marketers and public relations experts strive to get a message across as clearly, cleverly and effectively as possible. Recently, a new adjective is making its way into that list – natively. Native advertising takes an advertising message and marries it to a platform that consumers are already engaged with.
Take Chipotle’s recent “Farmed and Dangerous” web series on Hulu. Chipotle produced and sponsored this comical satire of shady big food PR practices, which quickly won over viewers (as of Apr 2, 2014, it boasted an 8 user rating on IMDB). The series exists alongside Hulu’s other content and doesn’t feel like a pushy advertisement. “Farm and Dangerous” simultaneously promotes Chipotle’s Food with Integrity mission statement, while entertaining on a platform that its consumers frequently use.
In an ever more competitive advertising world, marketers are increasingly turning to native content to capture the eye of consumers. Here are... keep reading