It’s every marketer’s dream: producing a company video that goes viral or gets nominated for an Emmy Award. But if we have to be realistic, it should, at the very least, engage its target audience — while getting key messaging across and incorporating branding.
There’s no lack of articles offering advice on how to do just that. Yet, many marketing professionals get it wrong.
Here, we take a look at seven common mistakes that, if avoided, might help you shape your video into a captivating, and even inspiring, advertising tool.1. Overlooking the importance of the script.
The script – or the story – of a video is the gold. “Story?” you ask, “How can I tell a story in sixty seconds? Don’t people just want to see a bunch of flashy, cartoony images?”
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