When done right, an Android or iOS application can be a new user’s perfect introduction to your company, or an exciting way to engage existing fans. They pose a great opportunity for brands to get creative and try out new, fun ways to get people aware of and interacting with their products and platforms. We took a look at how some of the biggest names in the game are getting it right, and how others still seem to be figuring it out.
It’s no surprise the Walgreens app has a 4.5-star rating on the App Store, along with a slew of rave reviews from happy customers: one from last month reads, “The MOST user friendly and helpful APP!!” It’s a great example of a brand that really knows itself and its services, and thought long and hard about its existing and potential customer base and how to make... keep reading