Experiential commerce, as its name suggests, often combines immersive and engaging web experiences with traditional online shopping. With more and more consumer dollars going to online stores every day, it’s important for brands to make their eCommerce sites as robust and engaging as possible. Unfortunately, this is often not the case. Online shopping was born out of convenience – shopping from the office, the couch, or even the restroom is easier than driving to a brick and mortar store, sorting through isles to find the right product (that might not even be in stock), and then driving back home.
As marketers look towards content to drive sales and bolster their brand, many are ignoring a huge opportunity in their already existing eCommerce sites. By turning away from the standard rows and columns of products and instead toward bespoke experiences that truly engage consumers, eCommmerce can regain some of the... keep reading