5 Rules of Native Advertising Every Content Strategist Should Know

5 Rules of Native Advertising Every Content Strategist Should Know

Advertisers, marketers and public relations experts strive to get a message across as clearly, cleverly and effectively as possible. Recently, a new adjective is making its way into that list – natively. Native advertising takes an advertising message and marries it to a platform that consumers are already engaged with.

Take Chipotle’s recent “Farmed and Dangerous” web series on Hulu. Chipotle produced and sponsored this comical satire of shady big food PR practices, which quickly won over viewers (as of Apr 2, 2014, it boasted an 8 user rating on IMDB). The series exists alongside Hulu’s other content and doesn’t feel like a pushy advertisement. “Farm and Dangerous” simultaneously promotes Chipotle’s Food with Integrity mission statement, while entertaining on a platform that its consumers frequently use.

In an ever more competitive advertising world, marketers are increasingly turning to native content to capture the eye of consumers. Here are... keep reading

Visually Content Hack: Using Multiple Photos in a Tweet

Twitter announced a set of new features last week, including photo tagging and multiple image uploads. Users can now share up to four photos in a single Tweet, as well as tag up to 10 people in a photo (similar to tagging on Facebook). As with all new social media rules and features, marketers... keep reading

Headline, Meet Cover Photo: The True Secret to Creating Viral Content

Promoting your business on social media successfully is a science: one that often involves number crunching, data analysis and diligent tracking, trending and graphing. And while social media managers and content strategists have yet to discover the formula for writing viral content, it isn’t for lack of trying. Headlines, for example, play a big... keep reading