Animated videos are quickly becoming a leading medium of choice for impactful story telling. That’s hardly surprising, considering how difficult it is to grab – and hold! – the attention of an audience these days. Consider this: in a study published back in 2008, nearly half of new web page visits lasted only 12 seconds, and another 17%: less than four seconds. What are the chances that we spend even less time than that now, five years later and with Facebook, Twitter, Instagram and countless new blogs and websites throwing fresh content at us 24/7?
Video is one way to rise above all this noise and deliver your message in a way that leaves a lasting impression.
In October 2013 alone, 189 million Americans watched 49.1 billion online content videos, according to the latest online video rankings by ComScore, with an average duration of 5.1 minutes. And while the... keep reading