Overcome Short Attention Spans with Micro-content

Overcome Short Attention Spans with Micro-content

What can your advertising do in 10 seconds? Not a whole lot, you might think. But after a study from University of Hamburg and University of Hannover researchers proved that over 50% of Internet users stay on a webpage for less than 10 seconds, advertisers have focused on micro-content: clever, persuasive, and concise messages to target an audience with barely-there attention spans.

Micro-content should play a big role in your content strategy. We recently told you how to create micro-content time- and cost-efficiently, using your existing visual assets — be it infographics, videos, presentations or interactive web experiences.

Here, we give you five smart tips on making the most of that micro-content:

1. On Social Media, Embrace Images and Keep Posts Short

The numbers don’t lie – including an image or video in social media posts can do wonders for your engagement rates. Tweets with image links are keep reading

Micro-content: The Best Way to Diversify Your Content Strategy

If you want to develop a successful content marketing strategy these days, creating high-quality content is just the beginning. You could add value – and shelf life – to your videos, infographics and even articles by simply using your existing creative assets to develop an accompaniment of related micro-content. Micro-content is just that: micro... keep reading

The Evolution of Visual Content in Coca-Cola’s Advertising Campaigns

When Mad Men’s final season premieres this Sunday night, we’ll be glued to our televisions. Viewers are drawn to the intrigue, the drama and the glamour of the early days of modern advertising. Content creators – marketers, advertisers, writers – simply love the work. In eight seasons, Mad Men has shown us a myriad... keep reading