You’ve heard the notion that technological advancements, among other factors, have flattened the world, opening the doors of the global marketplace to people who previously didn’t have access.
The same reality can be found in the world of social media, where online conversation has connected people globally. Over the past few years, we’ve used Twitter to witness major global events in real time, including the uprising in Egypt, the escalating conflict between Ukraine and Russia and even the takedown of the world’s most infamous terrorist.
Although we generally think about that engagement unfolding on Facebook, Twitter, Pinterest and Instagram, it’s important for brands to think globally when it comes to social media. There are plenty of other outlets in use today with millions of devoted followers, many of them with the potential to permanently alter the way brands and marketers disseminate and... keep reading