Unless you’re a statistician at heart, tracking key performance indicators (KPIs) isn’t the sexiest part of a marketer’s job, but it is one of the most important. KPIs use data and analytics to show you how well you’re meeting your target goals, what things you’re doing that work, and what doesn’t.
KPI metrics are particularly helpful as reference tools when creating or refining marketing strategies. After all, you can’t tell where you’re going if you don’t know where you’ve been. Of course you’ll want to measure leads, sales revenue, and growth, but what other data should you consider? As we head into a new year, here are five marketing KPIs you need to track in 2015.
1. Inbound marketing ROI. Track the return on investment for inbound marketing efforts like blogging, videos, and social media activity to make sure you’re spending your budget dollars wisely. If you’re not seeing the... keep reading