To emoji or not to emoji? That is the question — especially when it comes to email blast subject lines. Do emojis increase open rates? Do they ultimately increase quality open rate and, in turn, lead conversions? Many have tested it out in the past couple of years and found that the answer is, for the most part, yes. It all depends on context and usage though: A well-placed snowman ⛄️ could dramatically boost your open rate while a pointing finger 👉 might lower it.
So how can you implement emojis in a way that can help your business? The answer is in the question: consider your business first. Then test it out, while following these tips for success. They’re only guidelines — you won’t know what works for you until you try it for your purposes.1. Emojis aren’t for everyone.
Take a step back for a minute. What are... keep reading