As video marketing becomes increasingly commonplace online, it’s important to know which video type will deliver your message most effectively. The sort of video that would interest clients of a B2B solution may not necessarily be the best direction if you’re running on a B2C platform. After all, the point of your video should be to increase ad awareness, brand awareness, and ROI, so you want to be certain you’re developing a video that can help you reach your goals.
Following is a list of various types of videos and the best applications of, and examples for, each.Pre-Roll Videos
A format specific to YouTube, these videos precede YouTube content as paid advertisements. They are mostly used in B2C strategies for activism, entertainment, or retail.
The most successful pre-roll videos grab the viewer’s attention within the first five seconds of play (the amount of time before the “skip ad” button appears), and hold it... keep reading