Adapting Your Marketing Strategy To Avoid Content Shock

Adapting Your Marketing Strategy To Avoid Content Shock

As doom-and-gloom as content shock sounds (Part I), there is significant dissent in the marketing community as to the likelihood that it would truly shake things up. In fact, there are several arguments that refute the integrity of the content shock theory.

Truly great content, like cream, will always rise to the top. While this may be true in some regards, the fact remains that in a content-shocked world, there would only be a comparatively few media outlets where that content would even have the chance to do well. Even now, when content marketing still reigns supreme, there are still a large number of site operators that simply don’t have the resources to really make a dent in the market.

In line with the theory that great content rises above the rest, Schaefer’s belief that companies with greater resources can, for all intents and purposes, buy up... keep reading

9 Classic Advertising Icons And What They Can Teach You About Social Media

Since the early days of marketing, advertising icons have been used to infuse personality into a brand and reinforce positioning similar to the way marketing content is used today. In their ability to endure and engage, there are lessons in these iconic advertising characters that you can use to enhance your content marketing strategy.... keep reading

What Road Signs Say About Human Perception

Street signs are tasked with a difficult job: to quickly and effectively provide important directional information to drivers traveling at high speeds. They must work at the extremes of the human perception of speed, and (ideally) be understandable by any person who may encounter them. To do this, street signs must reduce design down... keep reading