If you prefer your brand’s social media shaken, not stirred, consider using Tumblr. In doing so, you’ll join nearly 234 million other blogs on the platform, which has amassed more than 109 billion post since its inception in 2007, by Tumblr’s own calculations.
This social network might make headlines less often than its cousins in the space, but it has held its own ever since its acquisition by Yahoo was announced two years ago this May. Tumblr takes a blog-plus-the-kitchen-sink approach to storytelling, meaning brands have the flexibility to create their own template and engage with fans in ways that best suit their mission. As the fastest-growing network of 2014, Tumblr and its 420 million users deserve a second look. (Note for your sales team: Tumblr users have higher median incomes than those of Pinterest or Twitter users.)
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