How many potential shares, would-be leads and short attention spans do you think your content has lost over the years? You know, all the visitors who slipped through the cracks — the ones who didn’t stick around or convert?
Even the best content can be be held back by a bad experience.
Consider that the average blog post can take up to five hours from ideation to publishing. Infographics and eBooks take even longer. With all the time and effort we invest in creating valuable content, we can’t afford not to maximize its potential to actually serve its purpose.
As hard is it can be to create the right content and get the right people to consume it, it’s the overall content experience that seizes the opportunities created by your content.
Here are the six key elements of a content experience that’s engineered to empower every piece you create.1. Focus... keep reading