Infographics can contain a wealth of useful, interesting, and captivating information, but only if readers take the time to survey the entire graphic. It’s no secret that the typical Internet user quickly bounces from site to site while shuffling among multiple tabs and windows. With the added distraction from smartphones, TV, and print media, time spent on the Internet is valuable – especially for marketers and advertisers, who covet each and every second a user’s eyeballs are glued to the screen.
In order to better understand how Internet users view and understand infographics, Visual.ly teamed up with Dr. Ruth Rosenholtz, the Principal Research Scientist at the Department of Brain and Cognitive Sciences at MIT. Rosenholtz, who holds a Ph.D. in Electrical Engineering and Computer Science, leads a research team that studies human vision, including visual search, peripheral vision, perceptual organization, and the impact of visual clutter on task performance.
Rosenholtz and her... keep reading