How to Use Library of Congress Images to Add Pop to Your Fourth of July Content

How to Use Library of Congress Images to Add Pop to Your Fourth of July Content

As the Fourth of July approaches, many brands are planning Independence Day-related campaigns and promotions, hoping to produce visual content that pops amid the impending social media fireworks.

And while stock image repositories and free image sources are an easy, go-to solution for creatives, marketers and bloggers alike, they alone may not be enough to help your content stand out.

Enter the Library of Congress: a treasure trove of incredible historical photos, illustrations, videos and more about America’s history. With more than 158 million items — more than a million of them photos, prints and drawings, accessible via a robust online search tool — the Library is an incredible resource (and not just for Independence Day-related visuals).

The first 12 U.S. presidents are seen in this engraving of the Declaration of Independence, circa 1850. Courtesy of... keep reading

4 Ways Brands Can Battle Facebook’s Fast-Decreasing Organic Reach

This article first appeared on the Content Strategist.   Brands are freaking out about the rapidly decreasing organic reach of their Facebook posts, and you can’t blame them. According to a recent study conducted by Simply Measured, the total engagement for the top 10 brands on Facebook is down over 40 percent—even as total... keep reading

Visually Content Hack: How to Create and Share GIFs Without Killing Your Bandwidth

Twitter made waves in the content marketing world again last week with the addition of native support for GIFs, which can be uploaded via the Twitter web client and iOS/Android mobile apps, as well as third party clients like Hootsuite, Buffer and TweetDeck. Since GIFs are already wildly popular on social networks and image... keep reading