Yesterday, a picture of a gold and white and/or black and blue dress was posted on the Internet – and it’s still circulating. WIRED, Times, Yahoo, BuzzFeed, Reddit, ABC, Business Insider, You-Name-It.com … they’ve all joined in the conversation. So what’s going on here?
Lots of experts have weighed in to explain the phenomenon. Designers, neurologists, psychologists as well as health and vision professionals have spoken up, explaining that it’s just an optical illusion, albeit a very impressive one. Our eyes and brains can fool us depending on a lot of factors, some understood and some not.
There’s one thing we do understand, though, and it’s that this was a very successful marketing ploy, intentional or not. Search for “gold and white” or “black and blue” and Google will return over 800 million results. Search in the news section and it will still return over 46 million today. The circulation... keep reading