3 Ways To Optimize Metrics for Branded Content

3 Ways To Optimize Metrics for Branded Content

So you’ve created some good, interesting branded content in the form of white papers, infographics, ebooks, etc… and you’ve even broken them down into micro-content that’s easy to share across channels.

Once you’ve done that the only thing left is to measure how each piece of content is doing – unfortunately, that’s where it gets complicated.

The truth is that while Big Data is the current buzzword, most marketers producing branded content are overwhelmed with medium sized data that comes from their internal ecosystem – pageviews, referrals from social media and search engines, bounce rates, A/B testing of copy and CTAs, conversion rates, and more.

Even in a “medium data” environment it can be difficult to separate signal from noise…

Credit: dribbble.com

Which of these are vanity metrics? What... keep reading

The Four Pieces of Your Social Media Pie

Social media serves as an ideal platform for visual content – when meticulously executed. Before you jump in to or as you’re revamping your strategy, consider your social media activities in these four pieces: Platform – Start with legwork on the demographics of social networks. Much of this data is publicly available or easily... keep reading

Stickers, Vinyl And Instant Photos: The Return Of The Physical Object

In a trend that seems to buck the standard of increasing digitization of music, movies and television, the record industry has seen a well-publicized growth in vinyl sales in the past five years. During this “vinyl revival,” sales of LPs tripled from 2008 to 2013, and vinyl sales are already up more than 40... keep reading