As the digital landscape evolves, it can be hard to stay on top of the best ways to reach your target market. Whether you’re focused on a B2B or B2C audience, chances are you’re considering a shift toward content marketing. Display advertising is getting tougher, so many marketers are finding more fruitful ground through organic, social, email, and native advertising.
There are tons of stats and reports that support adopting content marketing strategies, but (and this is kind of meta) there are enough marketers producing content about content marketing that it can be hard to zero in authoritative sources (or track down the original source). Here’s a big push in the right direction–good luck making the case!
Content gains trust
According to AOL and Nielsen, 27 million pieces of content are shared daily. Some of it is great, some not so great. Content can serve many purposes, but to be... keep reading