6 Tips For Marketing To Visually Impaired Customers

6 Tips For Marketing To Visually Impaired Customers

According to the American Foundation for the Blind, 20.6 million people in the U.S. experience vision loss. Advancements in technology help people with no or low vision navigate the internet but it still has its challenges.

Many companies strive to make their websites accessible to vision-impaired people but fail to pay the same attention to their advertising. Let’s take a look at some ways brands can accommodate this important demographic at a time when today’s marketing channels rely so heavily on visual content.

 

1. Adapt images for accessibility by color blind individuals. It’s estimated that eight percent of men and 1 in 200 women are color blind. There are many variations of color blindness but the most common form is the inability to see red and green correctly.

Make sure your marketing images and logo aren’t reliant on the ability to view these colors in order to interpret the message.... keep reading

How To Pick The Right Video Type For Your Message

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Visualizing Dirty Jobs

Not every person enjoys working in that coveted corner office. In fact, thousands of people are employed in industries that might appear to most of us like a rerun of TV’s “Dirty Jobs”, complete with long hours spent beneath the hot sun hauling garbage, treating wastewater or educating neighborhoods about the need to leave... keep reading