7 Questions Marketers Should Ask About Native Content

7 Questions Marketers Should Ask About Native Content

With news outlets like Forbes, The Washington Post, and even the New York Times welcoming brand journalism with native advertising opportunities, marketers need to be careful that they aren’t misleading or blurring the lines between “real journalism” and straight advertising. To start, it’s important to understand the differences between sponsored content and native advertising:

Image credit: Marketo

Sponsored Content

  • Action-oriented (buy, download)
  • Drives traffic to a product or service
  • Good for thought leadership pieces

Native Content

  • Educational content (articles, tips)
  • Branded but may or may not drive traffic to a specific product or service
  • Good for awareness-level activities

As you select outlets for native content, here are a few questions to keep in mind as you decide where to spend your marketing dollars and content creation efforts:

1.    Will the ad fit with the overall page design? Your content should fit fluidly into the overall page layout. You don’t want your content to be so... keep reading

What Movie Genres Can Teach You About Content Marketing

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A 100-year Old Debate: Science or Art in Data Visualization?

Hello. I’m Andy Cotgreave, Social Content Manager at Tableau Software, and it’s my pleasure to be doing a guest post for Visually. Pop quiz: when did people first start writing about effective ways of visualizing data? Your answer might go back to the 1980s (Edward Tufte, perhaps) or even further back into the 1960s... keep reading