If you want to develop a successful content marketing strategy these days, creating high-quality content is just the beginning. You could add value – and shelf life – to your videos, infographics and even articles by simply using your existing creative assets to develop an accompaniment of related micro-content.
Micro-content is just that: micro content, usually optimized for distribution on social media networks. Think single images that tease a larger infographic and can be shared on Facebook, Pinterest or Instagram; or six-second videos to share on Vine or Instagram that can serve as previews for longer videos.
Say you put a lot of time and effort into a video about the horrible consequences of the US Drug War. Before you step up to the plate and hope for a home run with the video, try and load the bases with micro-content:
This is a powerful image that, combined... keep reading