Marketing To Millennials: Getting To Know America’s Weirdest Consumer Demographic

Marketing To Millennials: Getting To Know America’s Weirdest Consumer Demographic

Strictly speaking, anyone who turned 20 at some point between 2000 and 2010 is a Millennial, but the term is often applied more broadly to incorporate today’s older teens. If this sounds like your demographic then you’ll need to shed the outdated stereotypes.

There’s a temptation among those who’ve had their youthful peaks usurped to dismiss their successors as generally shallow, idiotic, and ethically dubious, doomed to be enslaved by the relentless progress of technology. At their core, however, the concerns once imposed onto the Baby Boomers and Gen-Xers were not significantly different to the ones we hear today.

This is not the “best-dressed, least-able, least-equipped generation ever,” once so pessimistically presumed to be following Paris Hilton, lemming-like, into mindless, unsustainable decadence. Millennials have weathered the worst economy since their grandparents’ age, and yet the pop-culture icons of their time are increasingly business-savvy entrepreneurs.

Yes, the hipsters among them... keep reading

Best Practices For Getting Your Branded Video Seen

If the Internet is an ocean, video is what keeps the currents flowing. Although the web has more text-based content than you can shake a stick at, the reality is that video has built its own online empire. Statistics show as much. For example, Cisco reports that by 2018, IP video traffic will represent... keep reading

Five Content Marketing Predictions That Are Dead Wrong For 2015

Content marketing trends change in the blink of an eye so what worked in 2011 isn’t necessarily effective today. Every year, marketers and social media professionals pull out the crystal ball and try to predict what trends we’ll see in the coming year. Many times they’re right but sometimes educated guesses fall short. Let’s... keep reading