Press releases are a staple of the marketing industry. It’s hard to imagine a company announcing news or product launches without distributing at least one press release, if not several. But in the age of cluttered inboxes and instant gratification social platforms, do they still work?
According to Hubspot researcher Dan Zarella, the short answer is yes. Online press release are viewed an average of 275 times during the week and media views account for at least another 70 views. The more eyeballs checking out your announcement, the more likely you are to gain traction with journalists and conversions with customers.
It’s not enough, though, to simply post a few words about your company’s latest news and take the rest of the week off. Effective press releases are part art, part science. Here are 10 things you must do for maximum press release power.
Tease and tell. Your press... keep reading