Marketers, rejoice! According to a recent survey, consumers are more than just tolerant of mobile ads, they’re actually receptive to them. A report released by targeted ad company xAd and call analytics firm Telmetrics reveals that almost 50 percent of mobile shoppers say mobile ads are “informative/helpful” and 70 percent have noticed mobile ads in the past 30 days.
Clearly, mobile advertising needs to be at the core of marketing campaign planning. But what makes an effective mobile ad? Let’s take a look.
Rethink banner ads. Banner ads, the longstanding go-to for online ad delivery, aren’t ideal for mobile marketing strategies. Indeed, banner ads are being summarily dumped by companies like Yahoo in favor of a “mobile-first” approach.
Some marketers rely on ads that, when clicked on a mobile device, simply open in a mobile browser. They aren’t... keep reading