Thought leadership might sound like the spooky tactic used by your friendly neighborhood cult leader, but thought leadership for content marketers is really more about influence and less about mind control. It’s about setting an example in your industry through original content that informs and delights.
Because the term is so nebulous, much has been written over the past three years trying to add bones to thought leadership. Recent examples include this article and also this one featuring business author Dorie Clark, who argues thought leadership is necessary “because it gives people a clear reason to choose you over the competition.” Others such as Russ Alan Prince, a networking expert and Forbes contributor, suggest specific skills such as public speaking make a thought leader stand out.
In this post, we’ll explore five fundamental ways content marketers specifically can command thought leadership. Operating in tandem,... keep reading