How To Create Brand Personas To Optimize Your Content Marketing

How To Create Brand Personas To Optimize Your Content Marketing

Online targeted marketing is not new; From branded content and native advertising to contextual placement and ... keep reading

Five Things Your Customers Won’t Admit About Your Customer Experience

Five Things Your Customers Won’t Admit About Your Customer Experience

Image: coolio-claire A recent study By Econsultancy shows that more than 80 percent of retailers plan to increase their ... keep reading

The Only 10 Slides You Need in a Pitch

The Only 10 Slides You Need in a Pitch

The purpose of a pitch is to stimulate interest, not to cover every aspect of your startup and bludgeon your audience ... keep reading

10 Data Tools Every Marketer Must Know

10 Data Tools Every Marketer Must Know

The Internet may be flooded with data tools of every size and shape, but not all data tools are built equal. Because ... keep reading

Creative Cuteness — Content Marketing Lessons From Children’s Brands

Creative Cuteness — Content Marketing Lessons From Children’s Brands

Just as a group of playful children can light up a room, so too can content marketing bring new energy to your brand. ... keep reading

Understand Distribution Networks To Get Your Content Seen

Understand Distribution Networks To Get Your Content Seen

As we talk more about how information and content are shared across networks, it is important to understand how ... keep reading