Thanks to the prevalence of marketing on social media platforms, micro-content is on fire right now. Small snippets of text, a quick video, or a visually compelling picture make excellent bite-size snacks for your customers to consume on the fly.
It’s great that people see your micro-content, but are they doing anything with the information you’re providing? Here’s how to use micro-content to convert those leads into customers.Do your CTAs need CPR?
According to a survey by AdReaction, Americans spend 151 minutes per day on smartphones. A huge percentage of micro-content is consumed on mobile so make sure your calls to action (CTAs) and links are optimized for mobile viewing. You’ll also want to make it as easy as possible for consumers to make a purchase or get more information right from their mobile device. In the not-too-distant future, brands will likely be able to offer Buy Now... keep reading