Staying relevant on the social web is no easy task, but attention to how images and videos play in multiple spaces will help ensure your marketing reaches the right audience.
Cross-platform planning not only ensures you have content that displays at the proper resolution. It also solidifies your position as a forward-thinking brand that understands the intricacies of social media messaging and uses it to inform and entertain prospective customers.
In this post, we’ll explore a handful of ways you can add to your content marketing arsenal to create awesome content the first time out, publish it across multiple channels and successfully meet the goals you’ve set for your brand.Understand each platform
Among the most fundamental aspects of cross-platform success is content design that plays well in a variety of spaces. That includes sizing images properly on social media, remembering the differences between desktop and mobile... keep reading