The Visualist

Is Clickbait the New Face of Content Marketing?

written by Nick Rojas December 18, 2014

5 Tips For Creating Effective Mobile Ads

Marketers, rejoice! According to a recent survey, consumers are more than just tolerant of mobile ads, they’re actually receptive to them. A report released by targeted ad company xAd and call analytics firm Telmetrics reveals that almost 50 percent of mobile shoppers say mobile ads are “informative/helpful” and 70 percent have noticed mobile ads in the past 30 days.

Clearly, mobile advertising needs to be at the core of marketing campaign planning. But what makes an effective mobile ad? Let’s take a look.

Rethink banner ads. Banner ads, the longstanding go-to for online ad delivery, aren’t ideal for mobile marketing strategies. Indeed, banner ads are being summarily dumped by companies like Yahoo in favor of a “mobile-first” approach.

Some marketers rely on ads that, when clicked on a mobile device, simply open in a mobile browser. They aren’t... keep reading

Measuring The ROI Of Your Content Marketing

In the first part of the content marketing series, we discussed process–and the importance of setting goals for a content marketing strategy. In the second part, we discussed how to audit a content marketing plan, to further its effective reach. In the third–and final–part of the content marketing series, we will explain how to... keep reading

The Content Marketer’s Guide To Black Friday

With Thanksgiving and the holiday shopping season quickly approaching, retailers and marketers must establish a game plan for arguably the two biggest shopping days of the year. Shoppers will be ready to spend on Black Friday (November 28) and Cyber Monday (December 1). Utilizing content marketing best practices can lead to big time wins.... keep reading