Far too many of the hundreds of presentations I’ve seen in economics and public policy have relied too much on text and bullet lists. Why? It’s probably because text and bullets also serve the function of the old-fashioned pack of 3×5 cards: They help the presenter stick to the story. (Practicing is a better idea, but that’s a topic for another day.)
Lots of experts (including some of my favorites, Nancy Duarte, Carmine Gallo, and Garr Reynolds) advocate using images. Visuals, they argue, are more likely to be remembered than slides that are dense with text, tables, or data.
Make that point, however, and prepare for two main objections: