A Brief Guide To Effective Online Video Advertising

A Brief Guide To Effective Online Video Advertising

You know that moment when you’re 20 minutes into a compelling online video and, mid-sentence, the screen fades to black? Momentarily, a flashy advertisement wrests control of your screen, tempting you to abandon hope and continue trolling Facebook.

That’s one way to approach online video advertising. But you might be relieved to know there is an ever-rising tidal wave of alternative video ad formats to meet your brand’s needs.
With these tools, you can artfully integrate your message into online programming without causing viewers to pull their hair out. Here’s a quick guide to the world of Internet video advertising for brands.

Videographer, Meet the Online Audience

To understand the opportunities available with online video advertising, it’s important to get a sense of just how vast an audience you can reach. Consider the following statistics:
(Cisco estimates video will comprise 2/3 of mobile online traffic in the near future)

How Content Completes The Sales Cycle

In terms of the sales process, we often think of content as being geared towards generating leads and attracting prospects. Marketers use content to get leads to the first stages of the sales cycle, and then salespeople take over to push them down the funnel. The legacy of disconnect between marketing and sales teams... keep reading

7 Cardinal Sins Of Chartmaking

Charts are undeniably powerful tools for communication, but with great power comes great responsibility. Chart makers should be careful with their power and ensure they are using proper practices when creating charts. These Seven Cardinal Sins are sure to miscommunicate your data and are easy things to avoid. 1. Cropped Axes Context in charts... keep reading