Although many companies use data to produce compelling micro content, only a few create content at a depth that puts them in the category of top-shelf content marketers. In this post, we’ll examine several of the best data visualization examples from the brands Think With Google, Castlight Health, KISSmetrics, OK Cupid and LinkedIn. Along the way, we’ll dive into how you can create your own strategy based on techniques adopted by these renowned number crunchers.
1. Think With Google illuminates consumers’ travel decisions
Think with Google produces a ton of great information aimed at helping marketers make sense of the world. Its social team has developed a brilliant approach to communicating insights more effectively: a running stream of snackable Twitter posts that highlight trends in mobile device usage, generational purchasing decisions, travel and more.
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