Appearances can be deceiving, but numbers don’t lie: Carefully selected visual content can add real value to your brand’s sales process. Research bears that out, and not your traditional dry type, either. Experts who study brain scans and track eye movements indicate these patterns can speak volumes about consumer preferences.
Part physiology and part art, the reasons for this reality are varied. What it means is that no matter where you market your products or services — from widgets to in-person events to subscription packages — visuals should be at the core of how you plan your communications strategy.
This is your opportunity to take an honest look your brand’s image and touch it up for a public appearance. After all, when was the last time you headed to a business meeting or into the office without taking a look at the person staring back at you? (OK, don’t answer that)
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