Everyone’s been raving about the popularity of web video this year, but a less talked-about form of visual content—interactive websites—can be way more engaging. These sites draw the viewer inside rich stories with stunning photography, videos, words, and interactive elements that create a stimulating personal experience.
These are some of the best and brightest stars in a constellation of excellent interactive websites (we’re spending a lot of time in the dark this time of year—apologies for using a ridiculous metaphor). Anyway, these are some of the things we think a really good interactive experience should do:
- Make massive amounts of data accessible and relatable
- Inform or entertain
- Use interactivity to create a distinct experience for each viewer
- Create an emotional connection that static content wouldn’t have
Here are 24 of our favorites, as nominated by the folks around the Visually office. This includes a mix of interactives from news media, brands, geopolitical organizations, and designers who are just doing it for... keep reading