If there were a gold standard for brands engaging in data storytelling, it’d be Google’s Politics & Elections vertical. Using data collected from millions of Google searches and other user interactions, it regularly publishes infographics that give key insights into the American political psyche. Its data has been used to compare interest in the Occupy Wall Street and Tea Party movements as well as identify the most important issues surrounding U.S. Senate campaigns. Because of its massive datasets and easy-to-understand infographics, its findings have been shared by thousands of social media users and often makes news headlines.
With the recent launch of data news sites like FiveThirtyEight, Vox.com, and The Upshot, it seems clear that data storytelling is in vogue, and many brand executives are now asking their marketing teams how they too can tell engaging stories with numbers. But while there’s widespread agreement that there’s... keep reading