In the fairytale land that is the Internet, there’s a troll underneath nearly every bridge. In fact, there are often whole communities of them. Just ask Hillary Clinton if you don’t believe me.
Yet for all of the sour dispositions and negative brand reviews online, there are many knights in shining armor. These men and women, whom we’ll collectively call brand evangelists, will defend your products and services, figuratively sell them to friends and family and wait with baited breath for your next innovation. Some of them might even work right alongside of you.
Befriend these voices and your brand can flourish through positive social chatter and even increased sales. In this post, we’ll explore how exactly to do that.Start a club