If you’re an experienced content marketer, 2015 is your time to shine. The traditional “sell don’t tell” mantra is giving way to “tell don’t sell,” and businesses are looking to content marketers for creative ways to drive engagement and audience growth, raise brand awareness and close sales.
As you make plans to take the spotlight, consider these trends in your 2015 content marketing strategy and execution activities:
1. Increased focus on distribution. The last few years, content creation has been at the forefront, but the real value of content is in its ability to reach people. One in four marketers are investing in content distribution while over half report that it’s a need.
Expect to see more investments in tactical partnerships and software to help serve mobile content, interject content in less conspicuous ways, and optimize existing distribution channels across paid, owned and earned media.
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