Humans are visual creatures. Between 80% and 90% of the information received by the brain comes through the eyes, and the rate at which it processes images – an estimated 36,000 a minute! – is truly mind boggling.
Learning and communicating with visuals is in our nature and marketers know this. In a survey of major trends in the content marketing industry conducted by content curation platform Trapit, 82% of respondents said they believe that content is more likely to be consumed if it’s visual.
If Google’s field trial of changes to its email interface is any indication, visuals will play an ever bigger role in email marketing, as well. The new presentation view is practically tailor-made for getting pictures rather than text in front of reader eyeballs, thanks to a simple grid layout and the ability for senders to choose which image will... keep reading