What LinkedIn’s Big Bet on Content Means for B2B Content Marketers

LinkedIn is making a billion-dollar bet on content. Though you may not be aiming to make a billion on your content, you can learn a few things from the focus of LinkedIn’s recently leaked strategy document. In the document, LinkedIn sets its sights on the $50 billion B2B marketing solutions segment by building the ultimate marketing platform that does everything except create content for you.

A smart move for the site initially launched in 2003 as a place for professionals to network, then a goldmine for recruiters and job seekers looking for the right fit, then a go-to place for industry news, and now a premium fishing hole for B2B marketers to interact with and serve content that nurtures carefully selected leads to the sale.  With over 300 million users worldwide and the recent acquisitions of Newsle and Bizo, they are well positioned to offer... keep reading

Design, Technology & The Future of Content Marketing at General Assembly

Three of the brightest minds in content marketing gathered at General Assembly in New York City on Wednesday for a panel discussion titled Design, Technology & The Future of Marketing. Photo by Laura June Kirsch The talk featured Annie Werner, who works on content strategy and community at Tumblr, Emersson Barillas, Executive Creative Director,... keep reading

Lessons in Typography from the World’s Most Powerful Brands

The fonts you choose for both your logo and your content can say a lot about your brand. Because of this, big brands are extremely particular about their typography choices and smaller brands can learn a lot from studying their visual decision making. After looking at the corporate styling guides for many of the... keep reading