So you’ve created some good, interesting branded content in the form of white papers, infographics, ebooks, etc… and you’ve even broken them down into micro-content that’s easy to share across channels.
Once you’ve done that the only thing left is to measure how each piece of content is doing – unfortunately, that’s where it gets complicated.
The truth is that while Big Data is the current buzzword, most marketers producing branded content are overwhelmed with medium sized data that comes from their internal ecosystem – pageviews, referrals from social media and search engines, bounce rates, A/B testing of copy and CTAs, conversion rates, and more.
Even in a “medium data” environment it can be difficult to separate signal from noise…
Which of these are vanity metrics? What... keep reading