How to Create A Culture Of Content Marketing From The Top Down

How to Create A Culture Of Content Marketing From The Top Down

If you’ve ever been with a company and experienced push back from the higher ups or sales when you’ve tried to implement a content marketing plan, you know that it’s a tremendous obstacle to overcome. But when a whole company adopts a content marketing mindset, amazing things can happen.

Before he became known as “The Sales Lion,” Marcus Sheridan was the owner of a swimming pool company that was on the brink of going out of business. His last ditch effort to ramp up the company’s website with some helpful articles not only helped the company stay afloat, but began generating sales that made quite the splash.

Today, Sheridan is a content consultant who shares his knowledge and stories — and those of many other businesses his firm helps with content marketing – to make the point that all types of companies in all industries can benefit from content marketing if it’s... keep reading

Five B2B Marketing Trends for 2015 That You Should Get a Head Start on Now

We may have barely crossed into the second half of 2014, but if you want to have a big year in 2015, you should jump on your game plan now. As you lay the foundation of your 2015 marketing strategy, here are five marketing trends to give you a jumpstart on your big projects... keep reading

How to Use Library of Congress Images to Add Pop to Your Fourth of July Content

As the Fourth of July approaches, many brands are planning Independence Day-related campaigns and promotions, hoping to produce visual content that pops amid the impending social media fireworks. And while stock image repositories and free image sources are an easy, go-to solution for creatives, marketers and bloggers alike, they alone may not be enough... keep reading