This article first appeared on the Content Strategist.
Cookies have played a crucial role in content marketing, having been accepted as a standard method of tracking user behavior and obtaining information about targeted demographics. However, as technology advances, cookies are becoming less reliable.
Known more technically as an “HTTP cookie,” a cookie is a small text file sent from a website and stored in a user’s web browser. Each subsequent time the user loads the website, the browser sends the cookie back to the web server to update the website with the user’s previous activity.
While this has been the conventional way of tracking readers, given today’s mobile world, cookies are becoming outdated, and their limitations have prompted the rise of alternative solutions.