This article first appeared on the Content Strategist.
Responsive design has helped publishers evolve and create much more engaging content experiences by doing something that sounds easy but is actually pretty hard — effectively displaying the same content differently across devices. Metro UK, for instance, cites responsive design as a major reason they were able to grow to 27 million monthly visitors. According to Marketing Experiments, responsive design strategies also helped major publishers increase conversions by 56 percent.
But implementing responsive design isn’t an easy process, and while many developers and publishers are still struggling to adapt their content to different layouts, there are emerging technologies that they can leverage in order to give consumers seamless, customized content experiences.