The fonts you choose for both your logo and your content can say a lot about your brand. Because of this, big brands are extremely particular about their typography choices and smaller brands can learn a lot from studying their visual decision making.
After looking at the corporate styling guides for many of the companies on Forbes’ list of the world’s most powerful brands, several trends became apparent.For better or for worse, everyone still loves Helvetica
This should come as no surprise. The ubiquity of Helvetica in graphic design is well known and understandable; as a clean, simple and enduring typeface, it’s always a safe choice.
Helvetica has a straight, even and machined look to it, an aesthetic that makes it neutral and adaptable for many different purposes. This is reflected by the type of influential companies that use it: Toyota, Target, BMW, General Motors and American... keep reading