You’ve seen the numbers and heard the news that online video can help propel your business to the next level, but that isn’t necessarily true in all cases. While it is true that technology has evolved to a point where animated videos can be produced on a desktop computer at home, don’t think that just ANYONE can do it well. Sure there are services out there like GoAnimate, Animoto, or Wideo, that give you “everything you need to create animated videos on the web”, but can these tools really create something that speaks to YOUR brand? Sometimes, but maybe not in this case.
The pre-made GoAnimate assets aren’t the main issue with this piece. There are a lot of amateur-level mistakes in the production that keep this brand from putting its best foot forward. The computer-generated VO lacks personality, and is difficult to understand with the loud music. If... keep reading