How Marketers and Brands Can Use Native Storytelling on Social Channels


Creating great content isn’t worth much if you fail to reach the right audience.

It’s one of the reasons a modern marketer has to be well versed in things like landing pages, conversions, AdWords, analytics, SEO, and basic web development practices.

But there’s a deeper, more creative problem at play, too: it’s no longer possible to easily separate producing the content from how you distribute it. Native advertising, for example, has demonstrated the blurring of lines between telling a story and serving an ad.

One of the challenges is to avoid thinking of distribution as repackaging content that you already have.

Lee Odden noted recently:

“Many marketers that profess to be active storytellers are simply applying creative packaging to their marketing content.”

Marketers and brands may be excited about storytelling, but are they sharing those stories in formats / ways that fit natively into each medium? The reality is that most brands and marketers... keep reading

What Makes A Great Explainer Video?

Explainer videos, those seemingly cookie cutter shorts you see popping up all over the place, are definitely trending in online marketing. Unfortunately, while there are exceptions, most are an exercise in patience as their utterly transparent 3-act structure quickly causes your eyes to glaze over (the complete opposite of their intended effect). In a sea of content... keep reading

5 Content Curation Sites for Data Visualization

Infographics, data visualizations, and interactive visual projects are popular for a reason. They capture imaginations, command attention, and teach new things. Above all, however, they are simply fun to look at. If you’ve spent some time getting lost in all of the projects on Visually’s community page, you know what I mean. As visual... keep reading