Leads. Data. ROI. It can all seem so hard-edged and boring. Yet to the playful marketer, brand outreach and customer engagement doesn’t have to be a slog through spreadsheets — it can actually be a lot of fun.
In this post, we’ll explore five lessons from several recent grassroots brand initiatives, defined here as any campaign that takes a brand beyond its logo by formulating a storyline and injecting it into the workaday world. It’s also known as out-of-home (OOH) advertising.
The positive spirit of these campaigns is reflected in the recent ReOpening Day campaign this week in Baltimore, where Orioles baseball buffs recreated a vintage fan night celebrating the team. Of course, the celebration means much more than mere togetherness in light of recent civil unrest.
The point is that the best out-of-the-box campaigns bring people together and find joy in simple moments. How might... keep reading