Please excuse the nerdy headline—I’ve been on a real “Lord of the Rings” kick recently—but if I can borrow some of Mr. Tolkien’s flare for the dramatic, I will say that there really is one social media metric out there should be monitored more closely than the rest.
Before I get into which stat is the most important and spoil the whole surprise—as if you couldn’t just scroll to the bottom—I want to discuss some of the other metrics that still play a crucial role in social media marketing, and why they’re still extremely important for you to keep tabs on.
1. Post Count
5 Important Social Media Stats You Should Monitor
Post count refers to the amount of social media posts that you create across all of your social networks and profiles. It’s important to always post a steady amount of content to keep all of your social followers engaged with your... keep reading