The Marketers Guide To The New Twitter

Despite a user base of nearly 300 million, Twitter announced plans recently to ramp up new account signups, along with a host of other offerings aimed at both individual and business customers. Reporting from Twitter’s first Analyst Day event in November, 2014, Mashable’s Seth Fiegerman said the company “plans to speed up its product development process to ease the onboarding process, broaden content syndication efforts, expand the overall app ecosystem and continue building up ad products.”

Twitter execs have come up with a few different approaches to attract — and keep — new users. They’ve set their sights on lowering the barrier of entry for folks who say they just don’t “get” how the service works. According to the company’s product team, around 125 million people visit the homepage each month but don’t log in or sign up for an account.

The Twitter team also... keep reading

Listening To Your Audience, Data, and Competition To Inform Content Marketing Strategy

One of the biggest, but perhaps most overlooked, opportunities in content marketing is the ability to use data to help inform and build upon your own strategies. When starting off with a content marketing strategy and tactical plan, you may feel overwhelmed by the constantly changing landscape. But knowing that the answers to your... keep reading

How Lawyers Can Benefit From Visual Content

When most people think about studying law, they think fat, leather-bound tomes and densely worded texts. The formal, technical and sometimes incomprehensible nature of the wording used in legal documents even inspired it’s own term, “legalese,” as if it were written in a different language entirely. However, some in the legal profession see a... keep reading