Your creative team spends a lot of energy investing in content for the audience you serve. When was the last time you turned the tables and created collateral for internal purposes only?
Among the types of content you could produce for internal use, video should be at the top of your list. This blog has previously covered the opportunities of B2B video and the keys to winning video micro-content. The fact is, video consumption is widespread; video content is extremely engaging; and video can be crafted for any span of time to appeal to just about any audience.
Additionally, we live in an era where potentially sensitive internal information is shared in ways that experts deem risky. For example, a 2014 survey by Infinite Convergence Solutions finds 70% of IT decision-makers are “concerned about employees using third-party messaging and chat apps to communicate and... keep reading