Getting Started With Digital Asset Management

Getting Started With Digital Asset Management

Back when content marketing was just getting its sea legs, crafting a message for your website or blog was a simple affair. Write a couple of paragraphs, give it a great headline, and call it a day. Now creating good content requires a toolbox of digital paraphernalia like images, videos, slide-decks, infographics, animation, and music to go along with the written word.

A good digital asset management system (DAM) is crucial to managing, storing, and serving all the visual and textual collateral associated with your content and marketing strategies. There are dozens, perhaps hundreds, of DAM solutions available on the market today. Many cater to large corporations or academic environments with specialized storage and access needs but there are some lightweight options aimed at organizations that simply need a place to park assets.

Cloud or on-site?

While it’s tempting to just throw everything into Dropbox or Google Docs, that may... keep reading

How To Build User-Generated Content Into Your Marketing Strategy

If you’ve never heard the term user-generated content (UGC), you’ve been hiding under a rock for the past decade; running scared from your competitors; or under the false assumption that this method of information-sharing is moot, given it dates to at least the year 1665. Regardless, you should take some time between now and... keep reading

Resource Guide To Content Marketing Companies 2015

In part one of our write up on the Content Marketing Stack, we talked about many of the content marketing companies that have emerged in the last few years and gave some detail on how we created our stack. In this post, we present our definitive list of tools/companies/platforms that will help you navigate... keep reading