What can your advertising do in 10 seconds? Not a whole lot, you might think. But after a study from University of Hamburg and University of Hannover researchers proved that over 50% of Internet users stay on a webpage for less than 10 seconds, advertisers have focused on micro-content: clever, persuasive, and concise messages to target an audience with barely-there attention spans.
Micro-content should play a big role in your content strategy. We recently told you how to create micro-content time- and cost-efficiently, using your existing visual assets — be it infographics, videos, presentations or interactive web experiences.
Here, we give you five smart tips on making the most of that micro-content:1. On Social Media, Embrace Images and Keep Posts Short
The numbers don’t lie – including an image or video in social media posts can do wonders for your engagement rates. Tweets with image links are