How To Create Ebooks That Generate Quality Leads

How To Create Ebooks That Generate Quality Leads

Ebooks are extremely valuable and effective tools for marketers – especially B2B marketers. They position your brand as a thought leader and allow audiences to engage with your products and offerings through different lenses. They’re also useful transactional tools that can be used to collect quality leads to market to at a later date.

It’s true that when ebooks are executed poorly they can be relatively fruitless.  In May, Jay Acunzo demonstrated how if ebooks don’t save their audience time or money, they underperform for lead generation vs. other content marketing tactics.  Perhaps this is a reason why they are currently less popular among B2B marketers than other long-form content. Success with ebooks for lead generation requires proper strategy, design, distribution and tracking.

At Visually, some of the best sales-qualified leads and largest opportunities come from our ebook content – and using the following techniques, we’ve increased that figure by over... keep reading

How To Set Goals For Your Content Marketing

Image Courtesy of Shutterstock Marketing has changed a lot since the days of broadcast. Generations X and Y get their news and entertainment from their smartphones, their tablets, and their notebook computers. And what’s worse (at least from a marketing perspective), they get this on-demand, watching what they want when they want. Marketers can... keep reading

Listing Physical Visualizations

The vast majority of visualizations we experience in our lives come from the digital world. On rare occasion, they are printed out on a piece of paper, but even then, they are two dimensional. Even more rarely, visualizations are created in the three dimensional physical world. Yvonne Jansen and Pierre Dragicevic have been working... keep reading