The animated GIF (an acronym of Graphics Interchange Format) gets a bad rap because it’s widely abused in popular culture: Sparkling MySpace graphics and cheesy movie memes– we’re looking at you. But last month, the New Yorker released its first cover designed as a GIF, adding an air of respectability to the once lowly format. It was subtle, true to their brand aesthetic and a perfect example of one way marketers can use the file format: to add panache to their visual content. You can easily do the same.
Animated GIFs are static images linked together in a single graphic to create a short animation, like a looping cartoon flip book. Think of the format the way you would think of a flip book. The more frames, the richer and more seamless the animation will appear. Sometimes, it makes sense to only use a few... keep reading