Content is king. Bill Gates is credited with first coining the term in a 1996 blog post, and the phrase has since been discussed, critiqued and repeated ad nauseam. Yet, it couldn’t be truer today. In an always on, internet-driven world, content is more important than ever and the competition for consumer eyeballs has never been stiffer.
Creating content is often difficult and expensive, but it doesn’t have to be. Here are five strategies to get the most out of your content marketing.1. Hire an in-house editorial rockstar
If your budget allows for it, a full time editor or content creator can mold the voice and personality of your brand. This content creator should be a master jack-of-all-trades: equal parts journalist, blogger and social media expert, with an attractive personality to match. In 2009, Groupon famously hired an “in-house comedian” in senior marketing copywriter Daniel Kibblesmith, who was... keep reading