5 Ways GIFs Can Amplify Your Content

5 Ways GIFs Can Amplify Your Content
A GIF Renaissance

The animated GIF (an acronym of Graphics Interchange Format)  gets a bad rap because it’s widely abused in popular culture: Sparkling MySpace graphics and cheesy movie memes– we’re looking at you. But last month, the New Yorker released its first cover designed as a GIF, adding an air of respectability to the once lowly format. It was subtle, true to their brand aesthetic and a perfect example of one way marketers can use the file format: to add panache to their visual content. You can easily do the same.

Marketers, Rethink the GIF

Animated GIFs are static images linked together in a single graphic to create a short animation, like a looping cartoon flip book. Think of the format the way you would think of a flip book. The more frames, the richer and more seamless the animation will appear. Sometimes, it makes sense to only use a few... keep reading

Uncover The Best Story: Tips For Finding A Narrative In The Data

The Information Age is all about data… lots and lots and lots of it. It’s everywhere: data about computer use and cell phone calls, family dynamics and customer demographics, weather patterns and diseases. If you want to know how many people got the flu in Minneapolis, or used a credit card in Missouri, or... keep reading

Best American Infographics 2014

Last year, The Best American Infographics book was a sweeping success because of its beautiful graphics, informative data visualizations, and great design. At first glance, this year’s edition promises to be just as great with an introduction by Nate Silver and a beautiful cover by Carl DeTorres. The book goes on sale today at... keep reading