Over the past few years, animators have carved out a new niche for themselves promoting brands and causes, and explaining products, services, or complex subject matters. The wave of videos they’ve collectively produced and uploaded to YouTube, Vimeo, and the landing pages of startups everywhere fall under the heading “Motion Graphics.”
Considering that video is one of the most effective ways to quickly convey information, motion graphics are now high on the list of priorities for organizations wishing to woo customers or charm investors and donors.
Creating a motion graphic may cost as little as $5,000 when working with one or two independent artists, or up to $50,000 when working with a full-service production house. Currently, Adobe’s After Effects is the most common tool for creating motion graphics, but as web technology advances, we might start to see more