This is the final installment of our three-part series on creating viral infographics. Be sure to read the first two, on finding the right story and data.
Design is one of the most subjective aspects of a successful viral infographic. It may even seem to be inconsequential, as infographics of simple and even lacking design can achieve virality. But aesthetics is hugely important in a winning infographic because it is the most immediate and direct point of connection to the audience.
Just as the voice and style you use in a written article needs to match the audience — you wouldn’t use haikus for tech product reviews, would you? — the design style will need to match your audience for maximum impact. Do you have some data around unemployment or job trends? Think of your audience… WSJ readers, news carnivores: do they want something... keep reading