Liz Burow teaches information design and collaborative design studios at Parsons School of Design in New York, NY.
Short animations are one of the best tools out there for explaining ideas, but they aren’t used often enough for fear they’re too advanced. Yet, creating animations can really help designers understand the power of storytelling, beyond what can be accomplished with creating static visualizations. By adding time to the design ‘canvas’, one can start to understand how they are the director of an explanation, not just a designer of information. And while perfecting the skills of a storyteller and motion-graphic artist takes years, basic storytelling, argument building and dynamic visualization techniques can be learned fairly quickly and effectively.
Here are five key principles in using animations successfully.
1. Know when to use animation as a medium
“ Beyond the age of information is the age of choices” – Charles Eames
In a case where the... keep reading