When they hear “video” or “motion graphic,” most people tend to think one of three things: difficult, expensive… or both. That doesn’t have to be the case. According to experimental production company The Wilderness, motion graphics just require a little bit of inspiration and a lot of process. The same can be applied to animated data visualizations, too.
The Wilderness has created motion graphics for a wide array of products and causes, from American Express and The Ad Council, to indie band The Antlers. They’ve done so in a signature DIY style that requires hands-on problem solving and significant process. “I don’t have a theme,” said Imlay. “I just want stuff to look... keep reading