Huffman is one of the professionals and professors who spoke at the first Designing for the Divide conference at West Virginia University in Morgantown, sponsored by the Art and Design department with support from the School of Journalism. Presentations at the two-day conference in late March focused on design’s role in bridging social divides. Part of Huffman’s message was about the need for clarity and simplicity in reaching and keeping an audience – new and diverse audiences – on any platform or device, and he offered these tips as a handout:
Headlines. Display type. Captions. Text in a copy block.
Each is a form that helps tell and sell readers about the message you are trying to communicate. They’re directional (telling someone where else to look, giving you a hint of what’s worth going to the next page for) and they’re informational (giving you what you need... keep reading