Everyone wants a great infographic.
Generic as it sounds, it’s overwhelmingly true. Commissioners — the companies that hire designers or design firms to create infographics — want great results, whether it’s social media sharing, coverage by large websites and media or even achieving specific goal conversion rates. Designers want to work on and ultimately create a great piece that they are proud to include in their portfolio. And end users… well, they just like to look at great things that are beautiful, informative, original and shareable, ideally all at once.
So how do you make a great infographic?
But viral doesn’t always equal “great” in a more conservative sense: a solid, informative, ethical piece that is beautifully designed and flawlessly executed. (Case in point: the