The Power of Cartoon Faces: Telling Complex Stories Simply

The Power of Cartoon Faces: Telling Complex Stories Simply

Cartoon faces are everywhere, and they’re more powerful than we might realize. In studies of empathy, scientists have demonstrated that simplistic representations of complicated emotions – fear, sadness, surprise, disgust – may evoke the same emotional response in the viewer.

For a designer hoping to communicate an emotional idea, cartoons offer both distance and directness. They are removed from the flesh and blood of a human being, but as personifications they inspire a human response. And when a cartoon is used more than once, when it becomes a character, it gains even more power. Like a celebrity spokesman (but without the diva-ish demands and steep salaries), familiar cartoon faces inspire feelings of friendliness or fear, inspiration, even love.

The best graphic faces replace long, drawn out exposition. At a glance, we’re moved, shocked, amazed and persuaded. Here is a look at some... keep reading

Visually Marketplace Designer Spotlight: Yiying Lu

Visually’s Marketplace connects thousands of designers with clients seeking to commission infographics and data visualizations. Every week, we feature a member of our designer community here, on the blog. If you are interested in participating, please contact us at Name: Yiying Lu Age: 30 On Visually: yiyinglu In Design: More than 10 years... keep reading

We/Customize makes art accessible, mass production personal

Many a street artist has ascended the gallery walls, but galleries are still expensive and exclusive spaces. The Oakland Museum of California is using an outreach project to bring its walls closer within reach. We/Customize encourages everyday people to create art out of the ordinary: in this case, their once faceless, mass-produced stuff. This journey from mass... keep reading