Many a street artist has ascended the gallery walls, but galleries are still expensive and exclusive spaces. The Oakland Museum of California is using an outreach project to bring its walls closer within reach. We/Customize encourages everyday people to create art out of the ordinary: in this case, their once faceless, mass-produced stuff.
This journey from mass production to art entails four phases.
First, an electric truck called the Oakland Rover travelled around the Bay Area soliciting passersby to create their own art projects by modifying mass-produced ones: toys, furniture, bikes.
Next, these pieces were brought into the Oakland Museum, encouraging museumgoers to try their hands at modifying these objects under the supervision of a collaborator in residence.
Beginning in February, We/Customize will showcase the best of these creations in the same museum that houses pieces by California’s most esteemed artists.
After the show comes down, the Oakland Rover will head back out into the world for... keep reading