All Articles In: Storytelling

Why Brainstorms Fail — and How to Make Sure Yours Doesn’t

Why Brainstorms Fail — and How to Make Sure Yours Doesn’t

“So, give me your best ideas.” The room goes silent, pencils are fiddled with, eye contact is avoided — and ... keep reading

4 Tips For Creating Videos That Don’t Put Your Audience to Sleep

4 Tips For Creating Videos That Don’t Put Your Audience to Sleep

This article first appeared on the Content Strategist.   It’s no secret that online video is booming. According ... keep reading

Virgin Atlantic Flies High on Content Innovation

Virgin Atlantic Flies High on Content Innovation

This article originally appeared on The Bulletin, NewsCred’s hub for all things content marketing.   Virgin ... keep reading

The Pros, Cons and Costs of the Top 10 Content Distribution Platforms

The Pros, Cons and Costs of the Top 10 Content Distribution Platforms

This article first appeared on the Content Strategist.   Creating high-quality branded content is very important, ... keep reading

6 Sources of Data – and Inspiration – for Your Visual Content

6 Sources of Data – and Inspiration – for Your Visual Content

Six in ten of us are visual learners: people who learn best when information is delivered through the eyes; by looking ... keep reading

The Difference Between B2B and B2C Content Marketing

The Difference Between B2B and B2C Content Marketing

When we think of branded content, the campaigns of packaged goods and restaurant chains typically come to mind. We ... keep reading

The Evolution of Visual Content in Coca-Cola’s Advertising Campaigns

The Evolution of Visual Content in Coca-Cola’s Advertising Campaigns

When Mad Men’s final season premieres this Sunday night, we’ll be glued to our televisions. Viewers are drawn to ... keep reading

The Most Important Ingredient of a Viral Video (it isn’t cats)

The Most Important Ingredient of a Viral Video (it isn’t cats)

There are many great YouTube personalities who can get hundreds of thousands of views with their jump-cut editing and ... keep reading

Headline, Meet Cover Photo: The True Secret to Creating Viral Content

Headline, Meet Cover Photo: The True Secret to Creating Viral Content

Promoting your business on social media successfully is a science: one that often involves number crunching, data ... keep reading

Visually Content Hack: How Marketers Can Take a Page from Divergent’s Book Trailer

Visually Content Hack: How Marketers Can Take a Page from Divergent’s Book Trailer

The latest young adult sci-fi blockbuster Divergent hits theaters this weekend, and it isn’t the first movie ... keep reading