All Articles In: Content Marketing

Truffle Pig Takes on Content Creation, Distribution and Analytics

Truffle Pig Takes on Content Creation, Distribution and Analytics

Yesterday, Snapchat, WPP, and The Daily Mail announced a unique content marketing partnership. Aptly named Truffle Pig ... keep reading

How to Create and Manage Showstopping, Effective Sales Collateral

How to Create and Manage Showstopping, Effective Sales Collateral

Content marketing is the leading focus for marketers in 2015. Nevertheless, content isn’t only for marketing ... keep reading

How to Create Good Cross-Platform Visual Content

How to Create Good Cross-Platform Visual Content

Staying relevant on the social web is no easy task, but attention to how images and videos play in multiple spaces will ... keep reading

What Marketers Need to Know About the Apple News App

What Marketers Need to Know About the Apple News App

Yesterday, Apple announced its aptly named revamp of the vilified Newsstand app, Apple News. While it presents a better ... keep reading

Why the On-Demand Economy Shifts the Traditional “Agency of Record” Model

Why the On-Demand Economy Shifts the Traditional “Agency of Record” Model

For anyone working in marketing, the release of Mary Meeker’s annual internet trends report is Christmas come early. ... keep reading

How Visual Content Can Improve Sales

How Visual Content Can Improve Sales

Appearances can be deceiving, but numbers don’t lie: Carefully selected visual content can add real value to your ... keep reading

How Emojis Can Make or Break Your Email Marketing

How Emojis Can Make or Break Your Email Marketing

To emoji or not to emoji? That is the question — especially when it comes to email blast subject lines. Do emojis ... keep reading

How to Recruit a Brand Evangelist

How to Recruit a Brand Evangelist

In the fairytale land that is the Internet, there’s a troll underneath nearly every bridge. In fact, there are often ... keep reading

Essential Roles for a Successful Content Marketing Machine

Essential Roles for a Successful Content Marketing Machine

The ideal content team should include the following roles to drive success and avoid forcing writers to be analysts or ... keep reading

Seven Essential Elements of an Email Nurture Campaign

Seven Essential Elements of an Email Nurture Campaign

Spray and pray is not an email nurture campaign strategy. Yet, many businesses embark on nurture campaigns with the ... keep reading