All Articles By

Nate Birt

Successful Lead Gen Strategies That Won’t Make You Look Like Big Brother


Successful Lead Gen Strategies That Won’t Make You Look Like Big Brother


Lead generation is like a party where you don’t know most of the guests. As a brand manager, your objective is to ... keep reading

These Emerging Social Networks Could Change Your Business

These Emerging Social Networks Could Change Your Business

You’ve heard the notion that technological advancements, among other factors, have flattened the world, opening ... keep reading

Five Tips for Headline Writing in the Mobile Age

Five Tips for Headline Writing in the Mobile Age

In an age of mobile devices and short attention spans, the ability to quickly capture readers and invite them to learn ... keep reading

What Wearables Mean For Your Content Marketing Strategy

What Wearables Mean For Your Content Marketing Strategy

With the Apple Watch set to hit consumers’ wrists on April 24, brands are weighing the implications wearables ... keep reading

What a Social Media Takeover Can Do For Your Brand

What a Social Media Takeover Can Do For Your Brand

Your brand might not have a star on the Hollywood Walk of Fame yet, figuratively speaking, but there’s a way to ... keep reading

Creative Cuteness — Content Marketing Lessons From Children’s Brands

Creative Cuteness — Content Marketing Lessons From Children’s Brands

Just as a group of playful children can light up a room, so too can content marketing bring new energy to your brand. ... keep reading

Five questions your marketing team should be asking about location-based technology

Five questions your marketing team should be asking about location-based technology

Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it ... keep reading

“Ephemeral Marketing” Best Practices Learned From Snapchat

“Ephemeral Marketing” Best Practices Learned From Snapchat

Brand marketing typically involves getting a campaign message to stick in clients’ minds and resonate for some ... keep reading

Cultivate User-Generated Reviews to Elevate Content Credibility

Cultivate User-Generated Reviews to Elevate Content Credibility

Successful professionals rely on networking to build connections, forge partnerships and identify potential in untapped ... keep reading

5 Components Of A Killer Macro Strategy For Video Micro-Content

5 Components Of A Killer Macro Strategy For Video Micro-Content

Video micro-content might have seemed like content marketing’s embarrassing little brother at some point — ... keep reading