All Articles By

Lizetta Staplefoote

Truffle Pig Takes on Content Creation, Distribution and Analytics

Truffle Pig Takes on Content Creation, Distribution and Analytics

Yesterday, Snapchat, WPP, and The Daily Mail announced a unique content marketing partnership. Aptly named Truffle Pig ... keep reading

What Marketers Need to Know About the Apple News App

What Marketers Need to Know About the Apple News App

Yesterday, Apple announced its aptly named revamp of the vilified Newsstand app, Apple News. While it presents a better ... keep reading

Essential Roles for a Successful Content Marketing Machine

Essential Roles for a Successful Content Marketing Machine

The ideal content team should include the following roles to drive success and avoid forcing writers to be analysts or ... keep reading

Seven Essential Elements of an Email Nurture Campaign

Seven Essential Elements of an Email Nurture Campaign

Spray and pray is not an email nurture campaign strategy. Yet, many businesses embark on nurture campaigns with the ... keep reading

Why You Shouldn’t Shy Away From Long-Form Content

Why You Shouldn’t Shy Away From Long-Form Content

Long-form content often gets shifted to the back burner due to the time, cost and collaboration requirements of ... keep reading

10 Content Marketing Trends to Watch in 2015

10 Content Marketing Trends to Watch in 2015

If you’re an experienced content marketer, 2015 is your time to shine. The traditional “sell don’t tell” mantra ... keep reading

7 Questions Marketers Should Ask About Native Content

7 Questions Marketers Should Ask About Native Content

With news outlets like Forbes, The Washington Post, and even the New York Times welcoming brand journalism with native ... keep reading

9 Classic Advertising Icons And What They Can Teach You About Social Media

9 Classic Advertising Icons And What They Can Teach You About Social Media

Since the early days of marketing, advertising icons have been used to infuse personality into a brand and reinforce ... keep reading

What LinkedIn’s Big Bet on Content Means for B2B Content Marketers

What LinkedIn’s Big Bet on Content Means for B2B Content Marketers

LinkedIn is making a billion-dollar bet on content. Though you may not be aiming to make a billion on your content, you ... keep reading

The Four Pieces of Your Social Media Pie

The Four Pieces of Your Social Media Pie

Social media serves as an ideal platform for visual content – when meticulously executed. Before you jump in to or as ... keep reading