1-10 of 16 by lisa-hoover-mcgreevy
Getting Started With Digital Asset Management

Getting Started With Digital Asset Management

Content Marketing

Back when content marketing was just getting its sea legs, crafting a message for your website or blog was a simple ... keep reading
Four Steps To Creating A Killer User Experience

Four Steps To Creating A Killer User Experience

Content Marketing

When consumers do business with a company online, they want the total package: product information, reviews, purchasing ... keep reading
5 Tips For Creating Effective Mobile Ads

5 Tips For Creating Effective Mobile Ads

Content Marketing

Marketers, rejoice! According to a recent survey, consumers are more than just tolerant of mobile ads, they’re ... keep reading
6 Tips For Marketing To Visually Impaired Customers

6 Tips For Marketing To Visually Impaired Customers

Content Marketing

According to the American Foundation for the Blind, 20.6 million people in the U.S. experience vision loss. ... keep reading
Building Your Audience On Feedly, Flipboard, And More

Building Your Audience On Feedly, Flipboard, And More

Content Marketing

Marketing your brand across the myriad of popular social networks is like having a houseful of pets. They’re all ... keep reading
Explainer Videos: 5 Killer Examples from Lyft, Amazon and Other Brands Who Nailed it

Explainer Videos: 5 Killer Examples from Lyft, Amazon and Other Brands Who Nailed it

Video

Quick. Would you rather wade through a 900-word explanation of a new concept or watch a 30-second video about it? If ... keep reading
Marketing Your Content to Millennials: 3 Success Strategies You Can’t Ignore

Marketing Your Content to Millennials: 3 Success Strategies You Can’t Ignore

Content Marketing

Millenials – the 18-36 year old demographic – are a top target for marketers, but impressing them with your ... keep reading
Video Marketing Done Right: 5 Brands That Set an Example in Creating Viral Videos

Video Marketing Done Right: 5 Brands That Set an Example in Creating Viral Videos

Social Media

Spend five minutes on social media and it becomes readily apparent that people love to tug at each other’s ... keep reading
Forget FIFA Sponsorship, Nike is Winning the World Cup with Social Media Campaigns

Forget FIFA Sponsorship, Nike is Winning the World Cup with Social Media Campaigns

Content Marketing

The 2014 FIFA World Cup kicks off next month and as soccer fans worldwide are busy following their teams and predicting ... keep reading
How to Rock Instagram: Lessons from Adidas, Ben & Jerry’s and Other Top Brands

How to Rock Instagram: Lessons from Adidas, Ben & Jerry’s and Other Top Brands

Social Media

Based on the traction Instagram is gaining among social media marketers and its ability to engage users these days, ... keep reading