1-10 of 13 by lisa-hoover-mcgreevy
6 Tips For Marketing To Visually Impaired Customers

6 Tips For Marketing To Visually Impaired Customers

Content Marketing

According to the American Foundation for the Blind, 20.6 million people in the U.S. experience vision loss. ... keep reading
Building Your Audience On Feedly, Flipboard, And More

Building Your Audience On Feedly, Flipboard, And More

Content Marketing

Marketing your brand across the myriad of popular social networks is like having a houseful of pets. They’re all ... keep reading
Explainer Videos: 5 Killer Examples from Lyft, Amazon and Other Brands Who Nailed it

Explainer Videos: 5 Killer Examples from Lyft, Amazon and Other Brands Who Nailed it

Video

Quick. Would you rather wade through a 900-word explanation of a new concept or watch a 30-second video about it? If ... keep reading
Marketing Your Content to Millennials: 3 Success Strategies You Can’t Ignore

Marketing Your Content to Millennials: 3 Success Strategies You Can’t Ignore

Content Marketing

Millenials – the 18-36 year old demographic – are a top target for marketers, but impressing them with your ... keep reading
Video Marketing Done Right: 5 Brands That Set an Example in Creating Viral Videos

Video Marketing Done Right: 5 Brands That Set an Example in Creating Viral Videos

Social Media

Spend five minutes on social media and it becomes readily apparent that people love to tug at each other’s ... keep reading
Forget FIFA Sponsorship, Nike is Winning the World Cup with Social Media Campaigns

Forget FIFA Sponsorship, Nike is Winning the World Cup with Social Media Campaigns

Content Marketing

The 2014 FIFA World Cup kicks off next month and as soccer fans worldwide are busy following their teams and predicting ... keep reading
How to Rock Instagram: Lessons from Adidas, Ben & Jerry’s and Other Top Brands

How to Rock Instagram: Lessons from Adidas, Ben & Jerry’s and Other Top Brands

Social Media

Based on the traction Instagram is gaining among social media marketers and its ability to engage users these days, ... keep reading
How to Use Visual Content to Boost a Rebranding Campaign

How to Use Visual Content to Boost a Rebranding Campaign

Social Media

Whether you’re overhauling your brand or just giving it a bit of a facelift, rebranding is a daunting process. A step ... keep reading
5 Creative Ways Brands Can Leverage the Power of Pinterest

5 Creative Ways Brands Can Leverage the Power of Pinterest

Social Media

Pinterest co-founder Ben Silbermann once compared his social sharing website to the bug collection he kept as a child. ... keep reading
Email Marketing is Getting Visual — Are You Ready to Play by the New Rules?

Email Marketing is Getting Visual — Are You Ready to Play by the New Rules?

Design

Humans are visual creatures. Between 80% and 90% of the information received by the brain comes through the eyes, and ... keep reading