Lisa Hoover McGreevy

Top B2B Instagram Feeds You Should Follow Today
Top B2B Instagram Feeds You Should Follow Today

Instagram was once the digital playground of hipsters and teens looking for a place to share pictures of frappes and ... keep reading
The Marketers Guide To The New Twitter
The Marketers Guide To The New Twitter

Despite a user base of nearly 300 million, Twitter announced plans recently to ramp up new account signups, along with ... keep reading
5 Marketing KPIs To Track in 2015
5 Marketing KPIs To Track in 2015

Unless you’re a statistician at heart, tracking key performance indicators (KPIs) isn’t the sexiest part of a ... keep reading
5 Rules For Video Content Marketing In 2015
5 Rules For Video Content Marketing In 2015

Some things just belong together. Shoes and socks. Bees and honey. Peanut butter and jelly. Videos and advertising. ... keep reading
Getting Started With Digital Asset Management
Getting Started With Digital Asset Management

Back when content marketing was just getting its sea legs, crafting a message for your website or blog was a simple ... keep reading
Four Steps To Creating A Killer User Experience
Four Steps To Creating A Killer User Experience

When consumers do business with a company online, they want the total package: product information, reviews, purchasing ... keep reading
5 Tips For Creating Effective Mobile Ads
5 Tips For Creating Effective Mobile Ads

Marketers, rejoice! According to a recent survey, consumers are more than just tolerant of mobile ads, they’re ... keep reading
6 Tips For Marketing To Visually Impaired Customers
6 Tips For Marketing To Visually Impaired Customers

According to the American Foundation for the Blind, 20.6 million people in the U.S. experience vision loss. ... keep reading
Building Your Audience On Feedly, Flipboard, And More
Building Your Audience On Feedly, Flipboard, And More

Marketing your brand across the myriad of popular social networks is like having a houseful of pets. They’re all ... keep reading
Explainer Videos: 5 Killer Examples from Lyft, Amazon and Other Brands Who Nailed it
Explainer Videos: 5 Killer Examples from Lyft, Amazon and Other Brands Who Nailed it

Quick. Would you rather wade through a 900-word explanation of a new concept or watch a 30-second video about it? If ... keep reading