Lisa Hoover McGreevy

10 Must Dos When Distributing Your Press Release
10 Must Dos When Distributing Your Press Release

Press releases are a staple of the marketing industry. It’s hard to imagine a company announcing news or product ... keep reading
Five Content Marketing Predictions That Are Dead Wrong For 2015
Five Content Marketing Predictions That Are Dead Wrong For 2015

Content marketing trends change in the blink of an eye so what worked in 2011 isn’t necessarily effective today. ... keep reading
Top B2B Instagram Feeds You Should Follow Today
Top B2B Instagram Feeds You Should Follow Today

Instagram was once the digital playground of hipsters and teens looking for a place to share pictures of frappes and ... keep reading
The Marketers Guide To The New Twitter
The Marketers Guide To The New Twitter

Despite a user base of nearly 300 million, Twitter announced plans recently to ramp up new account signups, along with ... keep reading
5 Marketing KPIs To Track in 2015
5 Marketing KPIs To Track in 2015

Unless you’re a statistician at heart, tracking key performance indicators (KPIs) isn’t the sexiest part of a ... keep reading
5 Rules For Video Content Marketing In 2015
5 Rules For Video Content Marketing In 2015

Some things just belong together. Shoes and socks. Bees and honey. Peanut butter and jelly. Videos and advertising. ... keep reading
Getting Started With Digital Asset Management
Getting Started With Digital Asset Management

Back when content marketing was just getting its sea legs, crafting a message for your website or blog was a simple ... keep reading
Four Steps To Creating A Killer User Experience
Four Steps To Creating A Killer User Experience

When consumers do business with a company online, they want the total package: product information, reviews, purchasing ... keep reading
5 Tips For Creating Effective Mobile Ads
5 Tips For Creating Effective Mobile Ads

Marketers, rejoice! According to a recent survey, consumers are more than just tolerant of mobile ads, they’re ... keep reading
6 Tips For Marketing To Visually Impaired Customers
6 Tips For Marketing To Visually Impaired Customers

According to the American Foundation for the Blind, 20.6 million people in the U.S. experience vision loss. ... keep reading