The Content Conundrum: Is Clickbait The New Face Of Content Marketing?

The Content Conundrum: Is Clickbait The New Face Of Content Marketing?

As the Internet becomes more and more crowded with compelling content, it becomes harder and harder for one’s content to stand out. This is not a new theory, nor is it something that is particularly revolutionary. Marketers everywhere know that they have to adapt their content marketing strategy to reflect the shrinking amounts of time that people have to consume their content.

The problem is: many companies have adapted their content marketing strategies to lure–not entice–viewers to click on a link. You’ve seen it before:

  • “You’ll never believe what happens when…”
  • “I wasn’t expecting this at all…”
  • “He should considered the possible results before he tried this…”

These are all classic examples of clickbait, and they are crafted to trick viewers into visiting a link, generating traffic for the site and spurring social shares.

Outwardly, the practice seems relatively harmless: the headlines themselves are compelling calls to action that speak... keep reading

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Burnout is the bane of the content creator. You nurture ideas into words and images; review, rework and reenergize them; and publish them into an endless digital stream of status updates. The cycle can get mighty wearisome, particularly when it’s unclear whether your target audience is even listening. A robust editorial calendar is among... keep reading

24 Days of Content Marketing

Sometimes ideas build like a thunderstorm in the distance. Those you can plan for. But often they come like a bolt of lightning, igniting a nearby tree and you just have to run with it. I came up with the idea to do a string of micro-content based on content marketing, and release one... keep reading