In the first part of the content marketing series, we discussed process–and the importance of setting goals for a content marketing strategy. In the second part, we discussed how to audit a content marketing plan, to further its effective reach.
In the third–and final–part of the content marketing series, we will explain how to measure return on investment (ROI) of the content created for the campaign. While the content is the fuel that powers the act of content marketing, it is the measurement of the effectiveness of the content that ultimately decides whether the content marketing was an efficient manner of marketing.Great Content Makes Valuable Content
The time for developing great content–while never quite over–has given way to the determination of the value of said content. At the beginning of the process, we defined the goals of the content creation process were to:
- Create Content that Amplifies Itself. Emily... keep reading