How A Bad DIY Video Can Actually Hurt Your Brand

How A Bad DIY Video Can Actually Hurt Your Brand

You’ve seen the numbers and heard the news that online video can help propel your business to the next level, but that isn’t necessarily true in all cases. While it is true that technology has evolved to a point where animated videos can be produced on a desktop computer at home, don’t think that just ANYONE can do it well. Sure there are services out there like GoAnimate, Animoto, or Wideo, that give you “everything you need to create animated videos on the web”, but can these tools really create something that speaks to YOUR brand? Sometimes, but maybe not in this case.

 

 

The pre-made GoAnimate assets aren’t the main issue with this piece. There are a lot of amateur-level mistakes in the production that keep this brand from putting its best foot forward. The computer-generated VO lacks personality, and is difficult to understand with the loud music. If... keep reading

Five Data Visualization Tools Focused on Design

The last few years have brought data visualization deeply into the world of design. It used to take highly technical designers or a team of developers and designers to create data visualizations that were both accurate and beautiful. Recently, several web-based data visualization tools have come out (thanks to D3.js) that lower that barrier... keep reading

Video Marketing Tactics for the B2B Marketer

When thinking about promoting an organization with online video, most people think about Businesses targeting consumers (the B2C approach), however, the amount of B2B marketing that’s going on today is completely bucking that trend (roughly 70% of B2B solutions market with video), and the way that content is being optimized is creating some interesting... keep reading