What LinkedIn’s Big Bet on Content Means for B2B Content Marketers

LinkedIn is making a billion-dollar bet on content. Though you may not be aiming to make a billion on your content, you can learn a few things from the focus of LinkedIn’s recently leaked strategy document. In the document, LinkedIn sets its sights on the $50 billion B2B marketing solutions segment by building the ultimate marketing platform that does everything except create content for you.

A smart move for the site initially launched in 2003 as a place for professionals to network, then a goldmine for recruiters and job seekers looking for the right fit, then a go-to place for industry news, and now a premium fishing hole for B2B marketers to interact with and serve content that nurtures carefully selected leads to the sale.  With over 300 million users worldwide and the recent acquisitions of Newsle and Bizo, they are well positioned to offer... keep reading

Lessons in Typography from the World’s Most Powerful Brands

The fonts you choose for both your logo and your content can say a lot about your brand. Because of this, big brands are extremely particular about their typography choices and smaller brands can learn a lot from studying their visual decision making. After looking at the corporate styling guides for many of the... keep reading

Content Millennials Actually Want: The Case For Brand Ethics and Authenticity

Millennials are an influential bunch. One reason for this is that they are fast becoming a major demographic category – depending on who you ask, up to 24% of the population. They’re also described as the first generation of “digital natives” – in other words, they’re experiencing more of their lives online than any... keep reading