Why Interactives are the Next Big Thing in Content Marketing

Why Interactives are the Next Big Thing in Content Marketing

Visual content is taking the web by storm. Infographics. Motion graphics. Micro-content. It’s hard to keep track of it all.

I’m here to talk about interactive graphics – the cool new kids on the block when it comes to visual content – and why they’re the next big thing in content marketing.

What makes an Inter-ACTIVE?

Interactive graphics, or ‘interactives’ for short, are like the Transformers of visual content: They can take on a variety of forms. You can find an interactive that’s a microsite, dashboard, or a map, to name a few. But at the core, they’re all visualizations that allow viewers to explore the information presented for themselves.

By definition, interactives engage viewers in a very active way – and that engagement can be incredibly powerful to marketers. People viewing interactives spend more time on the page, seeing a brand associated with... keep reading

How Content Marketing Measurement has Evolved

As content marketing has become a vital strategy for brands and agencies, the need to measure the success of that content has grown as well.  An Aberdeen Group report revealed that the most effective content marketers are also those most likely to measure. The study split its sample of organizations using content marketing into... keep reading

What LinkedIn’s Big Bet on Content Means for B2B Content Marketers

LinkedIn is making a billion-dollar bet on content. Though you may not be aiming to make a billion on your content, you can learn a few things from the focus of LinkedIn’s recently leaked strategy document. In the document, LinkedIn sets its sights on the $50 billion B2B marketing solutions segment by building the... keep reading