The Top 5 Ways Brands Use Social Video

The Top 5 Ways Brands Use Social Video

Micro-content is now an essential part of any social media strategy. Brands have experimented with short-form content for some time now, but with a variety of social networks becoming dependent on this type of content, the appetite has never been greater. Take a gander at our marketer’s guide to micro-content ebook to learn more.

There are many ways that brands are leveraging Vine as a piece of their marketing strategy. But despite this, most brands have not yet figured out how to include Vines within their overall strategic vision. To do that you’ll need to take a step back and consider why you are producing this type of content in the first place. What purpose does it serve? Can you use it as collateral? Will it strengthen your brand’s story and identity? Will it resonate with your audience enough to compel them to share with their... keep reading

Five Data Visualization Tools Focused on Design

The last few years have brought data visualization deeply into the world of design. It used to take highly technical designers or a team of developers and designers to create data visualizations that were both accurate and beautiful. Recently, several web-based data visualization tools have come out (thanks to D3.js) that lower that barrier... keep reading

Video Marketing Tactics for the B2B Marketer

When thinking about promoting an organization with online video, most people think about Businesses targeting consumers (the B2C approach), however, the amount of B2B marketing that’s going on today is completely bucking that trend (roughly 70% of B2B solutions market with video), and the way that content is being optimized is creating some interesting... keep reading