Humans now have an attention span of a mere eight seconds, according to study published earlier this year by Microsoft. That’s shorter than the attention span of a goldfish (nine seconds), and it looks like we have smartphones to thank for it, according to The Telegraph. For marketers, this means we need to do more to engage our audiences before our minuscule window of opportunity closes. And it means we’ve got to produce great content.
Whether you’re creating a blog post, webinar, video or white paper, you need make sure that your content gets to the point and grabs your audience’s attention at lightning speed. Then it’s got to deliver real value to keep them on the page. That means doing more to entertain, inform, or engage them then the dozens of other things competing for their attention.
Here are five rules to make sure people stay glued to the... keep reading