Measuring The ROI Of Your Content Marketing

Measuring The ROI Of Your Content Marketing

In the first part of the content marketing series, we discussed process–and the importance of setting goals for a content marketing strategy. In the second part, we discussed how to audit a content marketing plan, to further its effective reach.

In the third–and final–part of the content marketing series, we will explain how to measure return on investment (ROI) of the content created for the campaign. While the content is the fuel that powers the act of content marketing, it is the measurement of the effectiveness of the content that ultimately decides whether the content marketing was an efficient manner of marketing.

Great Content Makes Valuable Content

The time for developing great content–while never quite over–has given way to the determination of the value of said content. At the beginning of the process, we defined the goals of the content creation process were to:

  • Create Content that Amplifies Itself. Emily... keep reading

The Content Marketer’s Guide To Black Friday

With Thanksgiving and the holiday shopping season quickly approaching, retailers and marketers must establish a game plan for arguably the two biggest shopping days of the year. Shoppers will be ready to spend on Black Friday (November 28) and Cyber Monday (December 1). Utilizing content marketing best practices can lead to big time wins.... keep reading

How To Audit Your Content Marketing Plan

Part One of the series on content marketing discussed how to set goals for a content marketing strategy, and explained that the goals relied largely upon the balance between desired outcome of the campaign, and exploiting the strengths and weaknesses of the content marketing theory. Now that the goals of the campaign have been... keep reading