Last week we attended the Marketo conference in San Francisco, and I was impressed by the scale, energy and content. Arianna Huffington killed it in her keynote, John Legend showed off his BCG street cred while belting out a few hits and Visually secured the sought-after booth space in the far back corner of the expo floor — right next to where they set up the bar. If you wanted a drink, you had to stand there while we accosted you. It was a great conference indeed.
There were a lot of interesting presentations, companies and conversations. Here are a few of my key takeaways:
1) Most Marketo users have a shiny new spaceship that they barely know how to use.
Visually just switched over to Marketo itself, so in addition to forcing ourselves upon potential prospects, we were chatting people up about their experiences so far. It... keep reading