Visual content is taking the web by storm. Infographics. Motion graphics. Micro-content. It’s hard to keep track of it all.
Interactive graphics, or ‘interactives’ for short, are like the Transformers of visual content: They can take on a variety of forms. You can find an interactive that’s a microsite, dashboard, or a map, to name a few. But at the core, they’re all visualizations that allow viewers to explore the information presented for themselves.
By definition, interactives engage viewers in a very active way – and that engagement can be incredibly powerful to marketers. People viewing interactives spend more time on the page, seeing a brand associated with... keep reading