Content Marketing Goes Experiential

Content Marketing Goes Experiential

Content marketers are taking it to the streets – and to stadiums, subways, and bus stops. With the vast majority of marketers using content to build their brands, it’s no wonder marketers are expanding the ways their content gets delivered.

Experiential marketing is nothing new – from billboards to sandwich boards, brands have a history of engaging consumers outside their homes. In recent years, however, out-of-home media spend has been among the fastest-growing categories – global spend is expected to exceed $40Bn by 2018, according to PWC. The large canvas, the emergence of digitally powered signage, and the hyper-local nature of outdoor advertising have all contributed to the growth. Still, while the format may be known, today’s top marketers are innovating they way they use experiential marketing to tell their brand stories.

Connect your experiences.

Like all digital campaigns, the best ones move seamlessly across screens, formats, and platforms.... keep reading

Metrico: The Infographic Inspired Video Game

Video games have had data visualizations built into them for a long time. They are there to provide the players with information about what is going on in the game, or post-game statistics. In Roller Coaster Tycoon for example, the data visualizations helped players make informed decisions about roller coaster design, or track park... keep reading

Why Interactives are the Next Big Thing in Content Marketing

Visual content is taking the web by storm. Infographics. Motion graphics. Micro-content. It’s hard to keep track of it all. I’m here to talk about interactive graphics – the cool new kids on the block when it comes to visual content – and why they’re the next big thing in content marketing. What makes... keep reading