4 Visual Tactics For White Paper Design

4 Visual Tactics For White Paper Design

At their best, white papers can propel a business to the next level – by gaining new customers, circulating cutting edge research, or simple self-promotion. At their worst, they are never read. Perhaps the best way to draw readers in is by employing visual storytelling tactics. The practice can boost a presentation’s power, an event’s influence, and of course, a white paper’s persuasiveness. Here are four expert visual tactics to achieve the best white paper design.

1. Keep it Clean

Cleanliness is vital for any sort of data visualization. A few simple changes to clean up a graph can make a world of difference. The same holds true for white papers. Tableau’s Visual Analysis Best Practices makes expert use of white space, columns, and easy to understand visualizations. While Tableau may have a slight advantage due to the subject matter, any business can adopt a similarly clean... keep reading

5 Tips For Visual Social Media Content

6 in 10 social media updates are images. 3 in 10 updates are videos. Your success at growing and maintaining an engaged, active audience relies on your ability to produce relevant, visual social media content. Some points to consider as you plan visual content for social media: Don’t think mobile, be mobile. Social media... keep reading

How A Bad DIY Video Can Actually Hurt Your Brand

You’ve seen the numbers and heard the news that online video can help propel your business to the next level, but that isn’t necessarily true in all cases. While it is true that technology has evolved to a point where animated videos can be produced on a desktop computer at home, don’t think that... keep reading