Yesterday, Snapchat, WPP, and The Daily Mail announced a unique content marketing partnership. Aptly named Truffle Pig for the specially bred pigs famous for sniffing out highly valued truffles deep underground, the union joins the world’s biggest names in marketing, content and community to give businesses a one-stop shop for positioning and messaging, content strategy and creation, video production, social media management, audience development, and analytics.
How Will Truffle Pig Impact Content Strategy And Planning?
Delivers an end-to-end content machine. Creating successful content in today’s environment requires a mix of competences:
• strategizing and planning content to address persona targets
• distribution to place content where the targets are most likely to find it
• analytics to understand content performance
And for most businesses, that means cobbling together the talents of an agency for strategy, a stable of writers and designers for execution, and resources to sift through all of... keep reading