With a business model that allows customers to start and stop service at their leisure, Spotify is doing an amazing job of keeping them around. It has similar pricing and a nearly identical music catalog to the other streaming music services, so how does Spotify set itself apart? And what the heck does it have to do with your content strategy?
When it comes to killer content curation and user engagement, Spotify is a role model. In fact, they’re doing such a good job with music that there are five big lessons Spotify can teach anyone trying to curate engaging content:
Lesson #1: Add Unique Value
Spotify doesn’t just provide a music streaming service—it curates playlists and allows customers to curate their own. Unlike other music streaming services, Spotify has built an extensive library of playlists by mood, activity, and even time of day. Playlists can be saved to easily access later and are often updated on a weekly basis. This contributes to... keep reading